An introduction to marketing your business through Facebook Groups

Facebook is the world’s most popular social network. With more than two billion users stopping by the site every month, there are literally millions of opportunities for your small business. However, finding success on the social network isn’t always easy, and growing your Facebook Page can be expensive and time-consuming. Because of this, some have … 

 

Why Medium shouldn’t be the home of your company blog

When it comes to blogging, Medium has a lot going for it. 60 million people flock to the site every month to read ideas from some of the world’s most influential characters – and their favourite businesses, sharing their journey on success, marketing and growth. In fact, some of our favourite bloggers post their content … 

 

Here’s why you need an SSL certificate NOW

Google is about to change the way your visitors view your website, and if you’re not prepared, you could miss out on potential customers and risk damaging your reputation. Starting with Chrome 62, the latest version of its Google Chrome internet browser, Google will label websites that do not have an SSL certificate as “not … 

 

How to avoid social media fails

This week, we’ve got a guest blog from Agorapulse, who talks about how your small business can avoid social media fails. Back in the good ole days, a single mistake normally wasn’t enough to shift how people viewed your business. Maybe you’d lose a customer here or there, but unless the mistake was truly egregious, you’d … 

 

4 ways to build a successful ecommerce brand

This week, we’ve got a guest blog from David Webb, who gives us the lowdown on building a successful ecommerce brand. Setting up shop, and just sitting there, waiting for customers to barge right into your little online store is not the smartest idea. Without a recognisable brand, your eCommerce business won’t amount to much. … 

 

10 marketing ideas for hotels and guest houses

The hospitality industry is one of the most ruthless and competitive, and to stand out you need a strong marketing strategy. This week, we’ve rounded up ten marketing ideas for hotels and guest houses, covering everything from link building and content marketing to web design and customer reviews. Write content catered to tourists and guests … 

 

How to capitalise on a competitor closing down

No matter how competitive or tumultuous your niche, it’s never fun when a business calls it quits and closes down. It can cause you to think long and hard about your own business and practices, and help you to make some difficult decisions, whether it’s closing non-profitable stores, discontinuing some products and services, or laying … 

 

How to use Halloween to market your business

Seasonal events like Halloween present new opportunities to market your business and reach out to potential new customers. So, before the big day arrives later this month, we’ve rounded up some of the best ways to use Halloween to market your business. Run a competition or giveaway Competitions and giveaways on social media can increase … 

 

How to build trust and credibility on your website

If you’ve developed a content marketing strategy to drive traffic to your website and push people through a sales funnel, you’ll no doubt know how difficult it can be to maintain an audience and persuade them to bookmark your page or subscribe to your mailing list. Unfortunately, the days of “build it and they’ll come” … 

 

Why blog commenting should be part of your small business marketing strategy

If you run a blog, you’ll know how great it can feel when you get a comment from one of your readers thanking you for your advice or continuing the discussion. But when was the last time you left a comment on somebody else’s blog post? Marketing your small business and building high-quality links is … 

 

6 things to check before submitting your guest post

We’ve already talked about how to guest blog for your small business, and put together an infographic on the benefits of guest blogging, but today we want to go a step further. If you’ve followed our advice and landed a guest blog placement on an authoritative website that’s in your niche, well done. You’re already … 

 

Infographic: What are the benefits of guest blogging?

Promoting your small business online can be tough. With so much competition from other small businesses and massive online retailers like Amazon and eBay, it can sometimes feel as though you’ll never be able to make an impression online. The good news, though, is that you don’t have to. You can compete without spending thousands … 

 

The most common link building misconceptions

When it comes to search engine optimisation for small businesses, link building is the way to go. The more quality domains you have linking back to your website, the more “juice” and authority will be passed, and the easier it will be to rank for competitive keywords. While this sounds like a straight forward concept, … 

 

Smart off-page optimisation techniques to help your small business

This week, we bring you a guest blog from Eliud Mambo. To find out more about contributing to our website, visit our guest blogging page. There is more to off-page SEO than just link building. It is more subtle than that! For example, smart marketers and bloggers know that well before people decide to interact with your … 

 

26 content marketing ideas for your next blog post

Content marketing is one of the most effective methods of promoting your small business. We’ve talked about the benefits of content marketing a lot, and we’ve even created a guide on how to make your content marketing more effective. Today, we want to delve deeper into writing for your blog. Coming up with original content … 

 

6 of the best Google tools and features for small businesses

Marketing a small business can be tough, and in the frenzy of keeping your website updated and keywords climbing, it’s easy to splash the cash with a marketing agency instead of utilising the free tools available online. Below, we’ve rounded up six Google tools and features that are essential for small business marketing. Google My … 

 

How to automate on social media without looking like a robot

Let’s face it: we’ve all got a lot going on. But factor in the responsibility of running your own business, and the chances are that you’re rushed off your feet. The last thing you want to think about is marketing your small business online, but it’s essential that you do. With 80% of consumers expecting … 

 

When are the best times to post on social media?

Social media is one of the most effective tools for small business owners. Every time you post something new on social media, you’re opening your brand to a whole potential new audience – and reminding your existing customers that you’re still alive and kicking. Whether you post everything organically or you use scheduling tools to … 

 

5 marketing tips for small ecommerce websites

When you think of small businesses, bricks and mortar companies usually spring to mind. However, with entrepreneurs making their way onto the internet to find their slice of the £133 billion online retail sales pie, eCommerce websites have never been more popular. If you’re running an online shop, whether that’s a clone of your physical … 

 

How to repurpose and refresh your social media content

Using social media is one of the best ways of building a brand for your small business on the internet, but it can often be difficult to come up with fresh ideas for new content. Of course, combining your content marketing strategy with your social media strategy will provide you with a regular flow of …