How to track lead generation through inbound calls

Guest post by Erin Tynan, Windsor Telecom. In an age where business is increasingly handled and promoted online, it’s easy to believe that marketing should remain online too. Sometimes ‘newer’ and ‘shinier’ methods of promotion like PPC, SEO and AdWords are seen as ‘better’. However, there are other ways to get great business results and … 

 

7 digital marketing techniques for your café, restaurant or bakery

When it comes to hospitality, food is big business. Britons will spend an incredible £52.2 billion on eating out this year, with more than £2.4 billion of that figure to be spent on morning coffees alone. It’s fair to say that, if you work in food, there’s money to be made. However, whether you own … 

 

Here’s why your content marketing isn’t working

With more than two million blog posts published every single day, the internet is getting noisy. In fact, with so much content to contend with, it wouldn’t be a surprise to learn that the majority of today’s content goes unread, unnoticed and doesn’t deliver results. The days of publishing a couple of blog posts a … 

 

How to improve your copywriting without wasting time

We get it. As great as the benefits of content marketing may sound, finding the time to write impactful and engaging content for your website can be a challenge. Of course, you could outsource your content marketing to an agency, but if you’re on a tight budget or you’re used to doing things on your … 

 

How to thank people who comment on your blog

We’ve moved on from the days when comments on a blog post were the biggest indicator of a blogger’s success, but that doesn’t mean that comments are no longer important. In fact, in today’s digital age where everything is done through a tweet or a Facebook share, getting people to comment on your blog has … 

 

How to make your social media marketing more effective

If you search for the best social media marketing tips online, you’ll be presented with millions of results. Most of them will involve scheduling your posts and automating things like following and unfollowing on Twitter. However, social media marketing has come a long way in the past few years, and following techniques that were effective years … 

 

10 questions to ask before you work with a content marketing agency

Content marketing is one of the very best ways of building your brand. Not only does it position you as an authority figure in your industry and give you resources to share on social media, but it offers significant SEO benefits and encourages visitors to keep coming back to your website. However, creating high-quality, original … 

 

How to start guest blogging as a small business owner

When it comes to launching a new brand online, finding the right exposure can be a challenge. Nowadays, there’s more competition on the internet than ever before – in fact, more than 140,000 new websites launch every day, and more than two million blog posts are published a day, so you’ll need to work hard … 

 

Why you should outsource your content marketing

Content marketing is one of the most important marketing techniques for small business owners. Not only is it relatively inexpensive when compared to pay-per-click, sponsorship and offline marketing tactics like newspaper advertising and cold calling, but it’s easy to do. However, as businesses invest more money into their content marketing than ever before, some have … 

 

Your marketing strategy needs to change this summer

It may feel like we’ve just waved goodbye to Christmas, but summer is just around the corner. The season officially begins on June 21 and brings with it lighter nights, better weather and the holiday season. For small business owners, the summer months typically go one of two ways: you’ll be super busy and need … 

 

Why small businesses should use content marketing

Whether you’re running a small business or a multinational firm, content marketing is important. So important, in fact, that UK businesses are expected to spend £350 million on it every year by 2020. Content marketing is one of the very best forms of promoting your brand online. It’s cheaper to produce than investing in pay-per-click, … 

 

Customer loyalty and digital marketing

Today, small businesses are struggling. Struggling to get their voices heard above the noise of multinational competitors. Struggling to catch up and adopt the marketing techniques that have been mastered by digital-savvy agencies and companies. And some are struggling to get their brand online in the first place. However, as the big brands continue to … 

 

5 of the best websites offering free digital resources

Marketing your business online can be an expensive affair. On top of paying for social media marketing, search engine optimisation and content, you could also be tasked with graphic design, web design and photography – and those things can take a huge chunk out of your marketing budget. Luckily, there are hundreds of websites offering … 

 

How can I increase engagement levels on my blog?

Blogging is one of the very best ways to build your brand. Not only does it allow you to create a hub where you can share valuable information with your customers and readers, but it positions you as an expert in your industry and allows you to publish fresh content that will be indexed by … 

 

5 quick fixes to improve your website’s SEO

Search engine optimisation (SEO) can be complicated. So complicated, in fact, that analysts predicted that the industry was worth an eye-watering $65 billion a year. And, as the internet becomes ever competitive, companies are spending more than ever on improving their organic search engine results page rankings. Although mastering the art of SEO takes time, … 

 

The best way to market your small business? Just do it

The internet is littered with bloggers and experts, all claiming to have cracked the small business digital marketing code. In fact, we’ve even published our own digital marketing cheat sheet that claims to offer everything you need to know about how to market your small business. We’ve done our best at giving you all of … 

 

The ultimate digital marketing cheat sheet

At Muffin Marketing, we know that entering the digital sphere and promoting your brand can be daunting; especially when you don’t have any prior experience. With our digital marketing cheat sheet, we’ve made it easy for you to get online, connect with potential customers and take your business to the next level. The digital marketing cheat … 

 

5 unique backlinks ideas for small businesses

There are hundreds of ways to boost your chances of ranking on the first page of Google for your search term, and one of them is to build backlinks. Whether you’re a complete beginner or you already know a few things about search engine optimisation (SEO), read on to see for our five backlinks ideas … 

 

Twitter post ideas: 10 things to tweet about

If you’ve followed any digital marketing blog, you’ll already understand the importance of social media. Although it’s not essential to do so, we recommend tweeting at least once a day, and also engaging with your followers whenever they reach out to you. But coming up with unique social media posts can be challenging. If you’re … 

 

Full list of UK Twitter Hours in 2017

One of the best ways for small business owners to boost their brands and network with like-minded individuals is to use Twitter Hours. We’ve put together an exhaustive and up-to-the-minute list of UK Twitter Hours to try out as part of your social media marketing. What is a Twitter Hour? A Twitter Hour is a …