Content marketing is one of the most effective methods of promoting your small business. We’ve talked about the benefits of content marketing a lot, and we’ve even created a guide on how to make your content marketing more effective. Today, we want to delve deeper into writing for your blog. Coming up with original content …
Marketing a small business can be tough, and in the frenzy of keeping your website updated and keywords climbing, it’s easy to splash the cash with a marketing agency instead of utilising the free tools available online. Below, we’ve rounded up six Google tools and features that are essential for small business marketing. Google My …
Let’s face it: we’ve all got a lot going on. But factor in the responsibility of running your own business, and the chances are that you’re rushed off your feet. The last thing you want to think about is marketing your small business online, but it’s essential that you do. With 80% of consumers expecting …
Social media is one of the most effective tools for small business owners. Every time you post something new on social media, you’re opening your brand to a whole potential new audience – and reminding your existing customers that you’re still alive and kicking. Whether you post everything organically or you use scheduling tools to …
When you think of small businesses, bricks and mortar companies usually spring to mind. However, with entrepreneurs making their way onto the internet to find their slice of the £133 billion online retail sales pie, eCommerce websites have never been more popular. If you’re running an online shop, whether that’s a clone of your physical …
Using social media is one of the best ways of building a brand for your small business on the internet, but it can often be difficult to come up with fresh ideas for new content. Of course, combining your content marketing strategy with your social media strategy will provide you with a regular flow of …
Content marketing is one of the most important marketing techniques any small business owner can partake in. We’ve spoken at length about the benefits of content marketing and why, if you’re not the best writer in the world, you should outsource your content marketing efforts. And, with our ultimate digital marketing cheat sheet, we’ve delved …
If you’ve taken on the role of promoting your business online, then you may be feeling overwhelmed. Digital marketing can be tough, and unless you set aside the time and have the willingness to learn, it’s easy to lose your motivation and feel like you’re getting nowhere. What’s the point in writing another blog post …
Guest post by Erin Tynan, Windsor Telecom. In an age where business is increasingly handled and promoted online, it’s easy to believe that marketing should remain online too. Sometimes ‘newer’ and ‘shinier’ methods of promotion like PPC, SEO and AdWords are seen as ‘better’. However, there are other ways to get great business results and …
When it comes to hospitality, food is big business. Britons will spend an incredible £52.2 billion on eating out this year, with more than £2.4 billion of that figure to be spent on morning coffees alone. It’s fair to say that, if you work in food, there’s money to be made. However, whether you own …
With more than two million blog posts published every single day, the internet is getting noisy. In fact, with so much content to contend with, it wouldn’t be a surprise to learn that the majority of today’s content goes unread, unnoticed and doesn’t deliver results. The days of publishing a couple of blog posts a …
We get it. As great as the benefits of content marketing may sound, finding the time to write impactful and engaging content for your website can be a challenge. Of course, you could outsource your content marketing to an agency, but if you’re on a tight budget or you’re used to doing things on your …
We’ve moved on from the days when comments on a blog post were the biggest indicator of a blogger’s success, but that doesn’t mean that comments are no longer important. In fact, in today’s digital age where everything is done through a tweet or a Facebook share, getting people to comment on your blog has …
If you search for the best social media marketing tips online, you’ll be presented with millions of results. Most of them will involve scheduling your posts and automating things like following and unfollowing on Twitter. However, social media marketing has come a long way in the past few years, and following techniques that were effective years …
Content marketing is one of the very best ways of building your brand. Not only does it position you as an authority figure in your industry and give you resources to share on social media, but it offers significant SEO benefits and encourages visitors to keep coming back to your website. However, creating high-quality, original …
When it comes to launching a new brand online, finding the right exposure can be a challenge. Nowadays, there’s more competition on the internet than ever before – in fact, more than 140,000 new websites launch every day, and more than two million blog posts are published a day, so you’ll need to work hard …
Content marketing is one of the most important marketing techniques for small business owners. Not only is it relatively inexpensive when compared to pay-per-click, sponsorship and offline marketing tactics like newspaper advertising and cold calling, but it’s easy to do. However, as businesses invest more money into their content marketing than ever before, some have …
It may feel like we’ve just waved goodbye to Christmas, but summer is just around the corner. The season officially begins on June 21 and brings with it lighter nights, better weather and the holiday season. For small business owners, the summer months typically go one of two ways: you’ll be super busy and need …
Whether you’re running a small business or a multinational firm, content marketing is important. So important, in fact, that UK businesses are expected to spend £350 million on it every year by 2020. Content marketing is one of the very best forms of promoting your brand online. It’s cheaper to produce than investing in pay-per-click, …
Today, small businesses are struggling. Struggling to get their voices heard above the noise of multinational competitors. Struggling to catch up and adopt the marketing techniques that have been mastered by digital-savvy agencies and companies. And some are struggling to get their brand online in the first place. However, as the big brands continue to …
