Why blog commenting should be part of your small business marketing strategy

If you run a blog, you’ll know how great it can feel when you get a comment from one of your readers thanking you for your advice or continuing the discussion. But when was the last time you left a comment on somebody else’s blog post? Marketing your small business and building high-quality links is … 

 

6 things to check before submitting your guest post

We’ve already talked about how to guest blog for your small business, and put together an infographic on the benefits of guest blogging, but today we want to go a step further. If you’ve followed our advice and landed a guest blog placement on an authoritative website that’s in your niche, well done. You’re already … 

 

Infographic: What are the benefits of guest blogging?

Promoting your small business online can be tough. With so much competition from other small businesses and massive online retailers like Amazon and eBay, it can sometimes feel as though you’ll never be able to make an impression online. The good news, though, is that you don’t have to. You can compete without spending thousands … 

 

The most common link building misconceptions

When it comes to search engine optimisation for small businesses, link building is the way to go. The more quality domains you have linking back to your website, the more “juice” and authority will be passed, and the easier it will be to rank for competitive keywords. While this sounds like a straight forward concept, … 

 

Guest blog: Smart off-page optimisation techniques to help your small business

This week, we bring you a guest blog from Eliud Mambo. To find out more about contributing to our website, visit our guest blogging page. There is more to off-page SEO than just link building. It is more subtle than that! For example, smart marketers and bloggers know that well before people decide to interact with your … 

 

26 content marketing ideas for your next blog post

Content marketing is one of the most effective methods of promoting your small business. We’ve talked about the benefits of content marketing a lot, and we’ve even created a guide on how to make your content marketing more effective. Today, we want to delve deeper into writing for your blog. Coming up with original content … 

 

6 of the best Google tools and features for small businesses

Marketing a small business can be tough, and in the frenzy of keeping your website updated and keywords climbing, it’s easy to splash the cash with a marketing agency instead of utilising the free tools available online. Below, we’ve rounded up six Google tools and features that are essential for small business marketing. Google My … 

 

How to automate on social media without looking like a robot

Let’s face it: we’ve all got a lot going on. But factor in the responsibility of running your own business, and the chances are that you’re rushed off your feet. The last thing you want to think about is marketing your small business online, but it’s essential that you do. With 80% of consumers expecting … 

 

When are the best times to post on social media?

Social media is one of the most effective tools for small business owners. Every time you post something new on social media, you’re opening your brand to a whole potential new audience – and reminding your existing customers that you’re still alive and kicking. Whether you post everything organically or you use scheduling tools to … 

 

5 marketing tips for small ecommerce websites

When you think of small businesses, bricks and mortar companies usually spring to mind. However, with entrepreneurs making their way onto the internet to find their slice of the £133 billion online retail sales pie, eCommerce websites have never been more popular. If you’re running an online shop, whether that’s a clone of your physical … 

 

How to repurpose and refresh your social media content

Using social media is one of the best ways of building a brand for your small business on the internet, but it can often be difficult to come up with fresh ideas for new content. Of course, combining your content marketing strategy with your social media strategy will provide you with a regular flow of … 

 

How to make your content marketing more effective

Content marketing is one of the most important marketing techniques any small business owner can partake in. We’ve spoken at length about the benefits of content marketing and why, if you’re not the best writer in the world, you should outsource your content marketing efforts. And, with our ultimate digital marketing cheat sheet, we’ve delved … 

 

How to stay motivated when working on your small business marketing strategy

If you’ve taken on the role of promoting your business online, then you may be feeling overwhelmed. Digital marketing can be tough, and unless you set aside the time and have the willingness to learn, it’s easy to lose your motivation and feel like you’re getting nowhere. What’s the point in writing another blog post … 

 

How to track lead generation through inbound calls

Guest post by Erin Tynan, Windsor Telecom. In an age where business is increasingly handled and promoted online, it’s easy to believe that marketing should remain online too. Sometimes ‘newer’ and ‘shinier’ methods of promotion like PPC, SEO and AdWords are seen as ‘better’. However, there are other ways to get great business results and … 

 

7 digital marketing techniques for your café, restaurant or bakery

When it comes to hospitality, food is big business. Britons will spend an incredible £52.2 billion on eating out this year, with more than £2.4 billion of that figure to be spent on morning coffees alone. It’s fair to say that, if you work in food, there’s money to be made. However, whether you own … 

 

Here’s why your content marketing isn’t working

With more than two million blog posts published every single day, the internet is getting noisy. In fact, with so much content to contend with, it wouldn’t be a surprise to learn that the majority of today’s content goes unread, unnoticed and doesn’t deliver results. The days of publishing a couple of blog posts a … 

 

How to improve your copywriting without wasting time

We get it. As great as the benefits of content marketing may sound, finding the time to write impactful and engaging content for your website can be a challenge. Of course, you could outsource your content marketing to an agency, but if you’re on a tight budget or you’re used to doing things on your … 

 

How to thank people who comment on your blog

We’ve moved on from the days when comments on a blog post were the biggest indicator of a blogger’s success, but that doesn’t mean that comments are no longer important. In fact, in today’s digital age where everything is done through a tweet or a Facebook share, getting people to comment on your blog has … 

 

How to make your social media marketing more effective

If you search for the best social media marketing tips online, you’ll be presented with millions of results. Most of them will involve scheduling your posts and automating things like following and unfollowing on Twitter. However, social media marketing has come a long way in the past few years, and following techniques that were effective years … 

 

10 questions to ask before you work with a content marketing agency

Content marketing is one of the very best ways of building your brand. Not only does it position you as an authority figure in your industry and give you resources to share on social media, but it offers significant SEO benefits and encourages visitors to keep coming back to your website. However, creating high-quality, original …