How to do Facebook Ads in 2020

How to do Facebook Ads in 2020

Facebook is currently the highest-ranking social media platform when it comes to marketing. The platform has presently 2.5billion active users. Imagine if your product or services were put in front of those users. During the entirety of this article, we are going to...
How web design impacts content marketing

How web design impacts content marketing

In the past, owning a physical store can do a lot to a business. But in today’s world, building your presence online has the biggest impact on a business. There are many ways a business can be present online or market themselves to reach a wider audience. Businesses...
5 Steps to Business Success in 2020

5 Steps to Business Success in 2020

Are you planning to start a new business? If so, you will likely have visions of the financial rewards and job satisfaction that can come along for the ride. “Can” being the operative word. This is because business is difficult. The benefits are there, that’s for...
How to handle a social media crisis

How to handle a social media crisis

Having a social media presence is pretty much mandatory for companies in this day and age. Social media can be your best marketing avenue and a wonderful way to raise brand awareness, as well as generate more conversions. However, social media also leaves you...
How will SEO change in 2020?

How will SEO change in 2020?

Every year, we hear about trends and changes in search engine optimisation, as well as the various ways in which those changes will be applied, so the year 2020 is no different in that respect. However, the question is, what will those changes be? Let’s find out as we...
6 simple ways to improve customer experience

6 simple ways to improve customer experience

You know how the old adage goes: “the customer is always right.” Perhaps a modern version should be slightly adjusted, to instead be “the customer is all that matters.” In this era of business, it is more important than ever to be completely customer-centric in your...
Is Your Digital Marketing Strategy Working?

Is Your Digital Marketing Strategy Working?

We always read about the importance of digital marketing for a business, but how do we know that it’s actually working? This is a crucial consideration since as a small business, your limited resources need to be properly channeled. On that note, today we are going to...