How to handle a social media crisis

How to handle a social media crisis

Having a social media presence is pretty much mandatory for companies in this day and age. Social media can be your best marketing avenue and a wonderful way to raise brand awareness, as well as generate more conversions. However, social media also leaves you...
How will SEO change in 2020?

How will SEO change in 2020?

Every year, we hear about trends and changes in search engine optimisation, as well as the various ways in which those changes will be applied, so the year 2020 is no different in that respect. However, the question is, what will those changes be? Let’s find out as we...
6 simple ways to improve customer experience

6 simple ways to improve customer experience

You know how the old adage goes: “the customer is always right.” Perhaps a modern version should be slightly adjusted, to instead be “the customer is all that matters.” In this era of business, it is more important than ever to be completely customer-centric in your...
Is Your Digital Marketing Strategy Working?

Is Your Digital Marketing Strategy Working?

We always read about the importance of digital marketing for a business, but how do we know that it’s actually working? This is a crucial consideration since as a small business, your limited resources need to be properly channeled. On that note, today we are going to...