Promoting your small business online can be tough. With so much competition from other small businesses and massive online retailers like Amazon and eBay, it can sometimes feel as though you’ll never be able to make an impression online. The good news, though, is that you don’t have to.

You can compete without spending thousands of pounds, by keeping your social media channels up to date with automation techniques and producing high-quality content on a regular basis. By doing this you can rank for competitive terms on Google and take a slice of the €153 billion e-commerce pie.

One of the best ways to grow your brand and increase your chances of ranking is to guest blog. We’ve already created a guide on how to start guest blogging as a small business owner, and today we want to take that one step further and give you a round-up on why you should be guest blogging.

Below, we’ve put together an infographic on the biggest benefits of guest blogging for your small business. Check it out, and then read on for more information.

Benefits of guest blogging

As you can see from the infographic above, there are a whole host of reasons why you should consider guest blogging for your small business. Not only do you get to position your business as an authority figure in your industry, but you can build important links back to your website which will boost your domain authority and chances of ranking for competitive terms. It’s a win-win that makes sense.

Do you have the time?

Guest blogging should not be done on its own. It doesn’t make sense to spend time producing content for other people if you’re not investing in your own content marketing strategy.

Make sure you check out our post on content marketing ideas for small businesses and our piece on how to improve your copywriting without wasting time.

And, if you still feel like there’s too much work involved after that, you should consider outsourcing your content marketing to somebody who knows what they’re doing. We’ve even put together questions to ask when working with a content marketing agency to make sure you’re getting the best value for your money.

Wrapping up

A good guest blogging strategy can build your domain authority, spread the word about your business, help you share your knowledge and position your business as an authority figure, help you to spark discussions, put your business on the map and teach you new skills – but it isn’t always easy.

Make sure that you take time when guest blogging – read guidelines, write for the blog’s audience and include a link or two back to your website. You should also make sure to write a great author biography to increase your conversion rates, and track your guest blogging results and progress with analytics tools and on social media.

Whether you’re new to guest blogging or you just wanted some reassurance that you’re on the right track, good luck and keep going. Remember that guest blogging takes time and effort, and you won’t see results overnight.