Small business marketing blog

The rigid technicalities behind a website are a far cry from the creativity and flair traditionally associated with marketing. However, as we roll with the times, the importance of technical aptitude in marketing has grown and the lines have blurred. It’s therefore...

Smart wholesale buying could increase profit margins and result in e-commerce business success. However, like every piece of advice that's ever been offered, it is easier said than done. E-commerce business success exceeds the face value of the wholesale purchase of...

In recent years, digital marketing continues to grow and business owners and marketers strive to step up their game above the tight competition and achieve their business goals. In order to expand your business in today’s market, a powerful digital marketing strategy...

Graphic design careers are careers in which a person uses graphics to sell a product or make a product or publication appear attractive. Graphics create commercials, print ads, periodicals, billboards, and the designs and graphics you see on the boxes of virtually any...

SEO is a constantly changing landscape and one where what worked only a couple of months ago, no longer does. Understanding this and futureproofing your website so the tactics you use now will work for the long term is important.   Develop a data-driven strategy...

Landing page is like a book cover. While visiting a bookstore, it is the cover of the book that usually makes us pick the book up from the shelf. Landing page is often the first place a visitor sees on our site, it is not a homepage, but a specially designed section...

Facebook is currently the highest-ranking social media platform when it comes to marketing. The platform has presently 2.5billion active users. Imagine if your product or services were put in front of those users. During the entirety of this article, we are going to...

Digital marketers have many avenues we can explore to promote products and services; whether we invest our time and resources into organic search & social platforms or pour our capital into paid search and display ads one thing is for certain – we are always at...

Here are two facts. The process of delegating all aspects of the social media process is risky. Using the native tools and processes of social media platforms is time-consuming. Imagine if the best post time for your target audience is 7 am in the morning. Who would...

Public relations play a significant role in social media marketing and ever business, small or big should know a few things to make the best of it to gain more traffic for your site. However, if you do not use it properly, then it can provide terrible results....

Are you planning to start a new business? If so, you will likely have visions of the financial rewards and job satisfaction that can come along for the ride. “Can” being the operative word. This is because business is difficult. The benefits are there, that’s for...

Are you interested to introduce your personal online business? Are you searching for the best ideas to maintain an online business like a pro? Here you will get the best and authentic solution to deal with the great intelligence factor of the online business. As we...

PPC marketing is a great way to get highly targeted traffic from visitors with real buying intentions. It is commonly used by ecommerce sites trying to get sales, or lead capture-oriented sites to get qualified leads fast. When used properly, PPC can be one of the...

Having a social media presence is pretty much mandatory for companies in this day and age. Social media can be your best marketing avenue and a wonderful way to raise brand awareness, as well as generate more conversions. However, social media also leaves you...

If you are looking for a free but effective way to constantly keep in touch with people from your professional industry, as well as to be visible and easily sought after by employers, then Linkedin is the best place for this. Resumes posted on job portals tend to...

Every year, we hear about trends and changes in search engine optimisation, as well as the various ways in which those changes will be applied, so the year 2020 is no different in that respect. However, the question is, what will those changes be? Let’s find out as we...

We always read about the importance of digital marketing for a business, but how do we know that it’s actually working? This is a crucial consideration since as a small business, your limited resources need to be properly channeled. On that note, today we are going to...

Ecommerce search engine optimization has a critical importance for the website ranking. In comparison to eCommerce PPC management, traffic that comes from SEO is free. It is sometimes more cost-effective than any other marketing tactic. However, sometimes you may face...

Many entrepreneurs decide to start a business in an industry they’re passionate about. Others research and open a business in an industry that is proven to be profitable, even if they’re not quite passionate about it. But it’s definitely the best to start a small...

The marketing industry is notoriously cut-throat, and as such, you need to work hard if you want to stand out from the crowd when pitching your services to potential clients. We can’t promise that these tips are going to make you a millionaire overnight, but they will...

Whether you’ve been working from home or a shared office space, moving into your own office as an entrepreneur is an exciting time. Not only does it give you a permanent base for your business, but it encourages you to increase capacity and hire more staff, which in...