Small business marketing blog

Everything you need to know about SEO, social media and content marketing.

How to speed up your social media scheduling

Keeping your Twitter, Facebook, Instagram and LinkedIn profiles up-to-date with fresh content is one of the best ways to boost brand awareness and increase your chances of being seen on social media, and so a great way to keep your accounts topped up is to schedule...

How small business owners can become better writers

If you’ve spent any time on our blog, you’ll know just how important content marketing can be for small businesses. Keeping your blog posts up to date with the latest news and features from your industry can set you apart from the competition and help you grow your...

Easy ways to improve your website’s local SEO

It’s not a secret that being successful online can make a huge difference to the number of customers coming through your door. This is even more important for small businesses that are looking for a better footfall but don’t have the immense marketing budget of bigger...

An introduction to email marketing for small businesses

At Muffin, we're always singing the praises of content marketing, social media and search engine optimisation - but there's another digital marketing technique that can be effective. If you run a small business and want to reach more people, follow our introduction to...

Save time when working on a content marketing strategy

Content marketing is tough. If you run a small business and you’re working on a blog, then it’s most likely the last thing on your mind for the majority of the working week. Then, when you finally find the time to start writing, you’ll be overwhelmed and produce a...

How to pick the right website platform for your business

This week, we've got a guest blog from Justin O’Riordon, who is the founder of Growfio, a website design and management company focused on helping small business owners boost sales and save time With so many different website platforms out there, it’s not easy...

An introduction to Facebook Pages for small businesses

With more than 2 billion users, Facebook is the world’s most popular social network. It’s great for catching up with old college friends, sharing funny videos and chatting with your loved ones through Messenger, but it can also be a valuable tool for promoting your...

5 proven ways to dramatically increase your organic traffic

This week, we've got a guest post from Jim Milan, the SEO Manager for Auto Accessories Garage, a fast-growing online retailer of automotive parts and accessories. If you run a small business, one of the many challenges you face is increasing the number of relevant...

An introduction to marketing your business through Facebook Groups

Facebook is the world’s most popular social network. With more than two billion users stopping by the site every month, there are literally millions of opportunities for your small business. However, finding success on the social network isn’t always easy, and growing...

Why Medium shouldn’t be the home of your company blog

When it comes to blogging, Medium has a lot going for it. 60 million people flock to the site every month to read ideas from some of the world’s most influential characters – and their favourite businesses, sharing their journey on success, marketing and growth. In...

Here’s why you need an SSL certificate NOW

Google is about to change the way your visitors view your website, and if you’re not prepared, you could miss out on potential customers and risk damaging your reputation. Starting with Chrome 62, the latest version of its Google Chrome internet browser, Google will...

How to avoid social media fails

This week, we’ve got a guest blog from Agorapulse, who talks about how your small business can avoid social media fails. Back in the good ole days, a single mistake normally wasn’t enough to shift how people viewed your business. Maybe you’d lose a customer here or...

4 ways to build a successful ecommerce brand

This week, we've got a guest blog from David Webb, who gives us the lowdown on building a successful ecommerce brand. Setting up shop, and just sitting there, waiting for customers to barge right into your little online store is not the smartest idea. Without a...

10 marketing ideas for hotels and guest houses

The hospitality industry is one of the most ruthless and competitive, and to stand out you need a strong marketing strategy. This week, we've rounded up ten marketing ideas for hotels and guest houses, covering everything from link building and content marketing to...

How to capitalise on a competitor closing down

No matter how competitive or tumultuous your niche, it’s never fun when a business calls it quits and closes down. It can cause you to think long and hard about your own business and practices, and help you to make some difficult decisions, whether it’s closing...

How to use Halloween to market your business

Seasonal events like Halloween present new opportunities to market your business and reach out to potential new customers. So, before the big day arrives later this month, we’ve rounded up some of the best ways to use Halloween to market your business. Run a...

How to build trust and credibility on your website

If you’ve developed a content marketing strategy to drive traffic to your website and push people through a sales funnel, you’ll no doubt know how difficult it can be to maintain an audience and persuade them to bookmark your page or subscribe to your mailing list....

Why blog commenting is so important for small businesses

If you run a blog, you’ll know how great it can feel when you get a comment from one of your readers thanking you for your advice or continuing the discussion. But when was the last time you left a comment on somebody else’s blog post? Marketing your small business...

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