SMALL BUSINESS

MARKETING BLOG

Actionable advice for small businesses on content marketing, SEO, social media, and more.

SEO tips for your agriculture business

SEO tips for your agriculture business

Agriculture businesses face unique challenges and opportunities when it comes to SEO. Below, we will explore the importance of SEO for agriculture businesses and provide strategies for optimizing their online presence. Key Takeaways SEO is important for agriculture...

Link building ideas for mechanics

Link building ideas for mechanics

In today's digital age, establishing a strong online presence is crucial for businesses across all industries, including mechanics. With countless potential customers relying on search engines to find reliable mechanics, implementing effective link building strategies...

Link building strategies for salons

Link building strategies for salons

Link building is the process of acquiring hyperlinks to a website from other websites. These links are considered "votes" of trust by Google and other search engines, and they can help to improve a website's ranking in search results. For salons, link building can be...

Link building strategies for farmers

Link building strategies for farmers

As a farmer, you know that it takes hard work and dedication to keep your farm running smoothly. But did you know that there are some simple things you can do to improve your farm's online presence? One of the most effective ways to do this is through link building....

Why small businesses need to invest in SEO in 2023

Why small businesses need to invest in SEO in 2023

In today's digital world, it's more important than ever for small businesses to have a strong online presence. One of the best ways to achieve this is through search engine optimization (SEO). SEO is the process of improving the visibility of a website or web page in...

5 ways to make your business more eco-friendly

5 ways to make your business more eco-friendly

Now more than ever, consumers are asking businesses to play a role in the fight against climate change, and whether you're a butcher, a dentist, or a recruitment agent, there are lots of things that you can do to make a difference. Below, we've put together some of...

Content marketing ideas for recruitment agencies

Content marketing ideas for recruitment agencies

In today’s fast-paced job market, the services of recruitment agencies are in high demand. The problem is, however, that there are a lot of other agencies competing for your business. This is why it’s essential to have a strong marketing strategy to grow the awareness...

Content marketing ideas for insurance brokers

Content marketing ideas for insurance brokers

You’d be forgiven for thinking the insurance industry and content marketing don’t go hand in hand. The problem with this line of thinking is that it can put you and your business at a serious disadvantage. Every day, people are consuming more content than ever....

Content marketing ideas for restaurants and takeaways

Content marketing ideas for restaurants and takeaways

People love to eat, which is why so many people turn to the restaurant business. In days gone by, people relied on a stack of menus in a random drawer in the kitchen. Today, however, we have the luxury of multiple apps and delivery services. For customers, this means...

Content marketing ideas for facilities management companies 

Content marketing ideas for facilities management companies 

When you hear the words ‘content marketing, you probably think of listicle articles ranking gifts or inspiring videos of exotic destinations. You probably don’t think of facilities management. The thing is that after the events of the last few years, facilities...

Content marketing ideas for travel agents

Content marketing ideas for travel agents

Creating content for your travel agency seems easy enough right? Get your hands on some exciting videos or high-quality photos of popular destinations and you have what you need. While this may be a good place to start, you can’t rely on this content alone. This is...

Content marketing ideas for estate agents 

Content marketing ideas for estate agents 

Estate agents face a unique problem in that many of their customers may only come to them once. After all, once a property has been let or sold, they may not be in need of your help anymore. This is why it’s important to have strong marketing activity supported by...

Content marketing ideas for charities and non-profits

Content marketing ideas for charities and non-profits

Charities and non-profits do incredible work - we all know this. You choose to focus on making the world a better place by aiding those in need. One of the biggest challenges faced by your organisation is that you rely on the generosity of others to do the work that...

Content marketing ideas for accountants

Content marketing ideas for accountants

When you think of content marketing, you probably think of sharply edited videos from retailers or witty emails from travel companies. What you probably don’t think of is accounting firms. Surely this means that don’t have to worry about content marketing and spend...

Content marketing ideas for financial advisors 

Content marketing ideas for financial advisors 

Why do people come to financial advisors like yourself? Because frankly, finance is complicated. Some will say that this is deliberate. Others will say that the financial systems of a country should be complicated - they are designed to keep millions of people afloat...

5 ways to streamline your company’s graphic design process

5 ways to streamline your company’s graphic design process

In today’s always-online environment, graphic design is no longer a nice-to-have for your small business - it’s essential. Coming up with a brand voice and representing your products and services in the best possible light requires professionally designed graphics;...

What are Google’s key ranking factors?

What are Google’s key ranking factors?

When you create content that’s high-quality, relevant to what a user is looking for, and is helpful, then Google is likely going to favor it by ranking it higher in their search engine. While that sounds simple enough, in reality, there are more than 200 factors...

Website Hosting Will Impact Your Marketing – Here’s How

Website Hosting Will Impact Your Marketing – Here’s How

The rigid technicalities behind a website are a far cry from the creativity and flair traditionally associated with marketing. However, as we roll with the times, the importance of technical aptitude in marketing has grown and the lines have blurred. It’s therefore...

4 tips for a successful social media video marketing strategy

4 tips for a successful social media video marketing strategy

Over the past two years, the demand for video content has been on the rise. Consumers are connecting with businesses in a whole new way, creating the prime opportunity for boosting your business. When implementing a social media video marketing strategy, planning is...

8 ecommerce email marketing tips to boost your sales

8 ecommerce email marketing tips to boost your sales

Running an eCommerce business isn’t easy, but having an email marketing strategy in place can help you a great deal. Even though email has been around for a while, it is still one of the most powerful tools for building relationships with your customers and generating...

5 Tips to Buy Inventory for E-commerce

5 Tips to Buy Inventory for E-commerce

Smart wholesale buying could increase profit margins and result in e-commerce business success. However, like every piece of advice that's ever been offered, it is easier said than done. E-commerce business success exceeds the face value of the wholesale purchase of...

Tips to boost your digital marketing ROI

Tips to boost your digital marketing ROI

In recent years, digital marketing continues to grow and business owners and marketers strive to step up their game above the tight competition and achieve their business goals. In order to expand your business in today’s market, a powerful digital marketing strategy...

7 tips on becoming a great graphic designer

7 tips on becoming a great graphic designer

Graphic design careers are careers in which a person uses graphics to sell a product or make a product or publication appear attractive. Graphics create commercials, print ads, periodicals, billboards, and the designs and graphics you see on the boxes of virtually any...

Successful Online Marketing: Build Landing Pages That Convert

Successful Online Marketing: Build Landing Pages That Convert

Landing page is like a book cover. While visiting a bookstore, it is the cover of the book that usually makes us pick the book up from the shelf. Landing page is often the first place a visitor sees on our site, it is not a homepage, but a specially designed section...

Here’s why you should be using email marketing

Here’s why you should be using email marketing

Digital marketers have many avenues we can explore to promote products and services; whether we invest our time and resources into organic search & social platforms or pour our capital into paid search and display ads one thing is for certain – we are always at...

Revolutionise your social media marketing with live streams

Revolutionise your social media marketing with live streams

Every live stream video offers a huge opportunity to increase your brand awareness and engage your potential customers to drive greater business results. If you truly want to succeed with live streaming and grow a loyal follower base, you cannot afford to ignore the...

How web design impacts content marketing

How web design impacts content marketing

In the past, owning a physical store can do a lot to a business. But in today’s world, building your presence online has the biggest impact on a business. There are many ways a business can be present online or market themselves to reach a wider audience. Businesses...

The state of Instagram influencer marketing

The state of Instagram influencer marketing

Very few marketing strategies help you enhance your online presence as significantly as influence marketing does. Think I’m exaggerating? Not at all, this is something more brands are gradually coming to realize and thus, the influencer marketing industry is expected...