Small business marketing blog
Everything you need to know about SEO, social media and content marketing.
Why startups need to invest in a link building strategy
Starting your own business can be one of the most rewarding things you do in life. Gone will be the days of commuting to the office in the morning rush hour, and working for a boss that does not appreciate the time you put into the job. Instead, you’ll be able to...
How to use Snapchat to target ‘back to school’ students
With the summer holidays now in full swing, the chances are that you’re planning your back to school season, and coming up with new ways to target your millennial and Gen Z audience. While Instagram is now the Queen B of social media thanks to its Instagram Stories...
Using second-tier link building to increase your website’s SEO
As a small or medium-sized business owner, you’ll no doubt always be looking for new ways to improve your website’s SEO and increase your ranks for competitive terms on search engines. Link building is one of the best ways to boost your SEO and get more out of your...
Overlooked marketing ideas you probably won’t have considered trying 💻
As a small business owner trying to promote your products and services online, the chances are that you’ve read hundreds of articles and watched countless videos on how best to find new customers. The truth is that every business requires something a little different,...
How agencies can outsource client work without damaging their reputation
Running a marketing agency can be hard work. We'd know! 😂 Clients can come and go, and it’s hard to know from month to month exactly how many “man hours” will be required. Because of this, some people choose to outsource part of their clients' marketing campaigns to...
How to make your digital business more environmentally-friendly 🍃
The environment is a hot topic right now. With plastic waste in the news almost every day of the week, new laws on diesel cars and the eye-opening Blue Planet II breaking records around the world, entrepreneurs have never been more conscious about their impact on the...
10 content marketing ideas for financial services businesses 💰
Money, money, money. If you work in the financial services industry, whether in accountancy, banking, insurance, consumer finance, investments, stocks or a credit union, then you’ll know just how competitive the market can be. Financial services account for 7% of the...
How to make a splash 💦 with zero marketing budget
Whether you run a small business or you’re just starting out, finding a budget for a marketing campaign is often an impossible task. Luckily, there are lots of ways that you can spread the word about your products and services and get more people to buy from you...
Content marketing ideas for travel ✈️ and tourism 🏖 businesses
Travel and tourism is big business. In the United Kingdom, we Brits spend an eye-watering two months’ salary on a summer holiday, with the average getaway costing £860 per person. But as families begin to feel the punch and grow tired of waiting around in airports and...
Content marketing ideas for 🏘 home improvement businesses
Whether you’re a painter, a decorator, an interior designer or a builder, you’ll know that working in the home improvement trade is big business. In the UK alone, consumers spend more than £14 billion every year on making their properties feel like homes, and figures...
Why SEO is a worthwhile ⌚ investment for small businesses
At Muffin Marketing, we’re often asked about our SEO for small businesses packages, and whether investing in SEO is worth it. The truth is that every business is different, and some will get by just fine online without spending time ranking on search engines, but in...
How to humanise your brand and make it more likeable 👍
In today’s digital-first times, standing out from a million and one competitors can be tough. Even if your business offers better service or cheaper products, there’s always going to be a rival just around the corner willing to undercut you or add something to their...
How to revive an abandoned social media channel 💀
Social media is no longer a ‘nice to have’ for small businesses; without a presence on the big four networks, your business will fall behind competitors, and customers may look elsewhere. Not only are Twitter, Facebook, Instagram and LinkedIn useful for keeping your...
How to combine your content and video 📹 marketing strategies
There’s no denying that video marketing is incredibly effective. Businesses are experimenting with video as part of their social and content strategies and enjoying a whole host of benefits. With so much research suggesting that video is the future of marketing, what...
Market your pet business 🐶 online with these digital marketing techniques
Pets are big business. The UK is home to more than 8.5 million dogs and 7.5 million cats, with British pet owners spending an incredible £18 billion on their furry friends every year. Whether you’re launching a business that offers care, grooming, walking, food, or...
How to automate 🤖 your Facebook Page to save time and increase engagement
Managing multiple social media accounts for your brand can be hard work and time-consuming, especially if you’re a small business owner doing it all on your own. And although social scheduling tools have made it easier to post more content on more platforms, it still...
How to deal with negative 😡 customer reviews online and make a positive impact
There are lots of benefits to running a small business online, but one of its biggest drawbacks is that potential customers cannot put a “name to a face”. There are lots of ways that you can build trust and credibility on your website, and one of them is to allow...
Traditional marketing techniques that are just as effective 📊 as digital marketing
The rise of social media, search engines and cheap web design has transformed the way small business owners and startups promote their products and services. Now, it’s entirely possible to set up and launch a business in less than 24 hours and bring in customers...