Small business marketing blog

Actionable advice for small businesses on content marketing, SEO, social media, and more.
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Website Hosting Will Impact Your Marketing – Here’s How

Website Hosting Will Impact Your Marketing – Here’s How

The rigid technicalities behind a website are a far cry from the creativity and flair traditionally associated with marketing. However, as we roll with the times, the importance of technical aptitude in marketing has grown and the lines have blurred. It’s therefore...

4 tips for a successful social media video marketing strategy

4 tips for a successful social media video marketing strategy

Over the past two years, the demand for video content has been on the rise. Consumers are connecting with businesses in a whole new way, creating the prime opportunity for boosting your business. When implementing a social media video marketing strategy, planning is...

8 ecommerce email marketing tips to boost your sales

8 ecommerce email marketing tips to boost your sales

Running an eCommerce business isn’t easy, but having an email marketing strategy in place can help you a great deal. Even though email has been around for a while, it is still one of the most powerful tools for building relationships with your customers and generating...

5 Tips to Buy Inventory for E-commerce

5 Tips to Buy Inventory for E-commerce

Smart wholesale buying could increase profit margins and result in e-commerce business success. However, like every piece of advice that's ever been offered, it is easier said than done. E-commerce business success exceeds the face value of the wholesale purchase of...

Tips to boost your digital marketing ROI

Tips to boost your digital marketing ROI

In recent years, digital marketing continues to grow and business owners and marketers strive to step up their game above the tight competition and achieve their business goals. In order to expand your business in today’s market, a powerful digital marketing strategy...

7 tips on becoming a great graphic designer

7 tips on becoming a great graphic designer

Graphic design careers are careers in which a person uses graphics to sell a product or make a product or publication appear attractive. Graphics create commercials, print ads, periodicals, billboards, and the designs and graphics you see on the boxes of virtually any...

Search engine optimisation tips for 2020 and beyond

Search engine optimisation tips for 2020 and beyond

SEO is a constantly changing landscape and one where what worked only a couple of months ago, no longer does. Understanding this and futureproofing your website so the tactics you use now will work for the long term is important.   Develop a data-driven strategy...

Successful Online Marketing: Build Landing Pages That Convert

Successful Online Marketing: Build Landing Pages That Convert

Landing page is like a book cover. While visiting a bookstore, it is the cover of the book that usually makes us pick the book up from the shelf. Landing page is often the first place a visitor sees on our site, it is not a homepage, but a specially designed section...

How to do Facebook Ads in 2020

How to do Facebook Ads in 2020

Facebook is currently the highest-ranking social media platform when it comes to marketing. The platform has presently 2.5billion active users. Imagine if your product or services were put in front of those users. During the entirety of this article, we are going to...

Here’s why you should use using email marketing

Here’s why you should use using email marketing

Digital marketers have many avenues we can explore to promote products and services; whether we invest our time and resources into organic search & social platforms or pour our capital into paid search and display ads one thing is for certain – we are always at...

Revolutionise your social media marketing with live streams

Revolutionise your social media marketing with live streams

Every live stream video offers a huge opportunity to increase your brand awareness and engage your potential customers to drive greater business results. If you truly want to succeed with live streaming and grow a loyal follower base, you cannot afford to ignore the...

How web design impacts content marketing

How web design impacts content marketing

In the past, owning a physical store can do a lot to a business. But in today’s world, building your presence online has the biggest impact on a business. There are many ways a business can be present online or market themselves to reach a wider audience. Businesses...

The state of Instagram influencer marketing in 2020

The state of Instagram influencer marketing in 2020

Very few marketing strategies help you enhance your online presence as significantly as influence marketing does. Think I’m exaggerating? Not at all, this is something more brands are gradually coming to realize and thus, the influencer marketing industry is expected...

5 Steps to Business Success in 2020

5 Steps to Business Success in 2020

Are you planning to start a new business? If so, you will likely have visions of the financial rewards and job satisfaction that can come along for the ride. “Can” being the operative word. This is because business is difficult. The benefits are there, that’s for...

5 intelligent factors for increasing Instagram followers rapidly

5 intelligent factors for increasing Instagram followers rapidly

Are you interested to introduce your personal online business? Are you searching for the best ideas to maintain an online business like a pro? Here you will get the best and authentic solution to deal with the great intelligence factor of the online business. As we...

6 things you need to know before your first PPC campaign

6 things you need to know before your first PPC campaign

PPC marketing is a great way to get highly targeted traffic from visitors with real buying intentions. It is commonly used by ecommerce sites trying to get sales, or lead capture-oriented sites to get qualified leads fast. When used properly, PPC can be one of the...

How to handle a social media crisis

How to handle a social media crisis

Having a social media presence is pretty much mandatory for companies in this day and age. Social media can be your best marketing avenue and a wonderful way to raise brand awareness, as well as generate more conversions. However, social media also leaves you...

5 essential steps to promote yourself on LinkedIn in 2019

5 essential steps to promote yourself on LinkedIn in 2019

If you are looking for a free but effective way to constantly keep in touch with people from your professional industry, as well as to be visible and easily sought after by employers, then Linkedin is the best place for this. Resumes posted on job portals tend to...

How will SEO change in 2020?

How will SEO change in 2020?

Every year, we hear about trends and changes in search engine optimisation, as well as the various ways in which those changes will be applied, so the year 2020 is no different in that respect. However, the question is, what will those changes be? Let’s find out as we...

Why your small business should use affiliate marketing

Why your small business should use affiliate marketing

As a small business owner, the chances are that you’re always looking for new ways to promote your products and services to considers, whether that’s through social media, by building a successful blog, or by focusing your efforts on your search engine optimisation....

6 simple ways to improve customer experience

6 simple ways to improve customer experience

You know how the old adage goes: “the customer is always right.” Perhaps a modern version should be slightly adjusted, to instead be “the customer is all that matters.” In this era of business, it is more important than ever to be completely customer-centric in your...

6 forms of interactive experiences to improve your marketing efforts

6 forms of interactive experiences to improve your marketing efforts

In the age of fierce competition, it’s important to create interactive experiences for customers. It’s the simplest, yet the most effective way to boost marketing efforts and to achieve high results. Do you still doubt that interactive content marketing is a good...

Is Your Digital Marketing Strategy Working?

Is Your Digital Marketing Strategy Working?

We always read about the importance of digital marketing for a business, but how do we know that it’s actually working? This is a crucial consideration since as a small business, your limited resources need to be properly channeled. On that note, today we are going to...

What to do when you receive negative reviews for your business

What to do when you receive negative reviews for your business

As a small business owner, building a reputation for your brand online can be tough. Starting shop and finding a hundred customers overnight is virtually impossible - you need to start off small and pay your dues in order to succeed. One of those dues is building...

5 reasons why marketing is one of the most profitable businesses

5 reasons why marketing is one of the most profitable businesses

Many entrepreneurs decide to start a business in an industry they’re passionate about. Others research and open a business in an industry that is proven to be profitable, even if they’re not quite passionate about it. But it’s definitely the best to start a small...

What to think about when opening an office for your marketing agency

What to think about when opening an office for your marketing agency

Whether you’ve been working from home or a shared office space, moving into your own office as an entrepreneur is an exciting time. Not only does it give you a permanent base for your business, but it encourages you to increase capacity and hire more staff, which in...