SMALL BUSINESS
MARKETING BLOGActionable advice for small businesses on content marketing, SEO, social media, and more.
5 ways to make your business more eco-friendly
Now more than ever, consumers are asking businesses to play a role in the fight against climate change, and whether you're a butcher, a dentist, or a recruitment agent, there are lots of things that you can do to make a difference. Below, we've put together some of...
Content marketing ideas for recruitment agencies
In today’s fast-paced job market, the services of recruitment agencies are in high demand. The problem is, however, that there are a lot of other agencies competing for your business. This is why it’s essential to have a strong marketing strategy to grow the awareness...
Content marketing ideas for insurance brokers
You’d be forgiven for thinking the insurance industry and content marketing don’t go hand in hand. The problem with this line of thinking is that it can put you and your business at a serious disadvantage. Every day, people are consuming more content than ever....
Content marketing ideas for restaurants and takeaways
People love to eat, which is why so many people turn to the restaurant business. In days gone by, people relied on a stack of menus in a random drawer in the kitchen. Today, however, we have the luxury of multiple apps and delivery services. For customers, this means...
Content marketing ideas for facilities management companies
When you hear the words ‘content marketing, you probably think of listicle articles ranking gifts or inspiring videos of exotic destinations. You probably don’t think of facilities management. The thing is that after the events of the last few years, facilities...
Content marketing ideas for fitness instructors and personal trainers
As a fitness instructor or personal trainer, you’re only as good as the number of clients you have. In most cases, they will form the backbone of your business and your income. In days gone by, you’d only be competing with the other trainers in the gyms where you...
Content marketing ideas for travel agents
Creating content for your travel agency seems easy enough right? Get your hands on some exciting videos or high-quality photos of popular destinations and you have what you need. While this may be a good place to start, you can’t rely on this content alone. This is...
Content marketing ideas for estate agents
Estate agents face a unique problem in that many of their customers may only come to them once. After all, once a property has been let or sold, they may not be in need of your help anymore. This is why it’s important to have strong marketing activity supported by...
Content marketing ideas for charities and non-profits
Charities and non-profits do incredible work - we all know this. You choose to focus on making the world a better place by aiding those in need. One of the biggest challenges faced by your organisation is that you rely on the generosity of others to do the work that...
Content marketing ideas for accountants
When you think of content marketing, you probably think of sharply edited videos from retailers or witty emails from travel companies. What you probably don’t think of is accounting firms. Surely this means that don’t have to worry about content marketing and spend...
Content marketing ideas for financial advisors
Why do people come to financial advisors like yourself? Because frankly, finance is complicated. Some will say that this is deliberate. Others will say that the financial systems of a country should be complicated - they are designed to keep millions of people afloat...
5 ways to streamline your company’s graphic design process
In today’s always-online environment, graphic design is no longer a nice-to-have for your small business - it’s essential. Coming up with a brand voice and representing your products and services in the best possible light requires professionally designed graphics;...
What are Google’s key ranking factors?
When you create content that’s high-quality, relevant to what a user is looking for, and is helpful, then Google is likely going to favor it by ranking it higher in their search engine. While that sounds simple enough, in reality, there are more than 200 factors...
Website Hosting Will Impact Your Marketing – Here’s How
The rigid technicalities behind a website are a far cry from the creativity and flair traditionally associated with marketing. However, as we roll with the times, the importance of technical aptitude in marketing has grown and the lines have blurred. It’s therefore...
4 tips for a successful social media video marketing strategy
Over the past two years, the demand for video content has been on the rise. Consumers are connecting with businesses in a whole new way, creating the prime opportunity for boosting your business. When implementing a social media video marketing strategy, planning is...
8 ecommerce email marketing tips to boost your sales
Running an eCommerce business isn’t easy, but having an email marketing strategy in place can help you a great deal. Even though email has been around for a while, it is still one of the most powerful tools for building relationships with your customers and generating...
5 Tips to Buy Inventory for E-commerce
Smart wholesale buying could increase profit margins and result in e-commerce business success. However, like every piece of advice that's ever been offered, it is easier said than done. E-commerce business success exceeds the face value of the wholesale purchase of...
Tips to boost your digital marketing ROI
In recent years, digital marketing continues to grow and business owners and marketers strive to step up their game above the tight competition and achieve their business goals. In order to expand your business in today’s market, a powerful digital marketing strategy...
7 tips on becoming a great graphic designer
Graphic design careers are careers in which a person uses graphics to sell a product or make a product or publication appear attractive. Graphics create commercials, print ads, periodicals, billboards, and the designs and graphics you see on the boxes of virtually any...
Successful Online Marketing: Build Landing Pages That Convert
Landing page is like a book cover. While visiting a bookstore, it is the cover of the book that usually makes us pick the book up from the shelf. Landing page is often the first place a visitor sees on our site, it is not a homepage, but a specially designed section...
Here’s why you should be using email marketing
Digital marketers have many avenues we can explore to promote products and services; whether we invest our time and resources into organic search & social platforms or pour our capital into paid search and display ads one thing is for certain – we are always at...
Revolutionise your social media marketing with live streams
Every live stream video offers a huge opportunity to increase your brand awareness and engage your potential customers to drive greater business results. If you truly want to succeed with live streaming and grow a loyal follower base, you cannot afford to ignore the...
Automation tools for social media you need to use in your business right now
Here are two facts. The process of delegating all aspects of the social media process is risky. Using the native tools and processes of social media platforms is time-consuming. Imagine if the best post time for your target audience is 7 am in the morning. Who would...
How web design impacts content marketing
In the past, owning a physical store can do a lot to a business. But in today’s world, building your presence online has the biggest impact on a business. There are many ways a business can be present online or market themselves to reach a wider audience. Businesses...
The state of Instagram influencer marketing
Very few marketing strategies help you enhance your online presence as significantly as influence marketing does. Think I’m exaggerating? Not at all, this is something more brands are gradually coming to realize and thus, the influencer marketing industry is expected...
Things businesses must know about PR in social marketing to gain more traffic
Public relations play a significant role in social media marketing and ever business, small or big should know a few things to make the best of it to gain more traffic for your site. However, if you do not use it properly, then it can provide terrible results....
5 Steps to Business Success
Are you planning to start a new business? If so, you will likely have visions of the financial rewards and job satisfaction that can come along for the ride. “Can” being the operative word. This is because business is difficult. The benefits are there, that’s for...
5 intelligent factors for increasing Instagram followers rapidly
Are you interested to introduce your personal online business? Are you searching for the best ideas to maintain an online business like a pro? Here you will get the best and authentic solution to deal with the great intelligence factor of the online business. As we...
6 things you need to know before your first PPC campaign
PPC marketing is a great way to get highly targeted traffic from visitors with real buying intentions. It is commonly used by ecommerce sites trying to get sales, or lead capture-oriented sites to get qualified leads fast. When used properly, PPC can be one of the...
How to handle a social media crisis
Having a social media presence is pretty much mandatory for companies in this day and age. Social media can be your best marketing avenue and a wonderful way to raise brand awareness, as well as generate more conversions. However, social media also leaves you...