Small business marketing blog
Everything you need to know about SEO, social media and content marketing.
How to curate relevant content for your social media posts
Knowing what to post on social media day in, day out can be tough. We’ve talked at length about automating your social media and speeding up your social media scheduling to save time, but those techniques rely on you having great content ready to go. If you don't,...
Should you write guest posts or create content for your website?
As a small business owner, you’ll no doubt be aware of the benefits of content marketing and may even have taken part in some guest blogging in order to boost your website’s authority. But if you’re a one-man band or you don’t have money to pay for someone to write...
How to save time and money running a digital agency
In today’s competitive landscape, where entrepreneurs are more switched on than ever, running a digital agency can be tough. Not only do you have to educate and persuade potential clients to part with their cash, but you have to be competitively priced and deliver...
5 WordPress plugins that will improve your blog
WordPress is one of the most popular content management systems in the world. It’s estimated that WordPress holds around a 60% market share, with rivals Joomla, Drupal, Shopify and Squarespace following behind. Simply put, WordPress is the Google of CMSs. If you run a...
Don’t accept guest post requests from these people
Guest blogging is a great way to build links to your website, boost your authority within your niche and help you to find new customers; but what about accepting guest posts on your site? We’ve talked about the benefits of accepting guest bloggers on your website,...
How to unfollow people in bulk on Twitter
As a small business owner looking to grow your Twitter account, you might have tried following users in bulk in hopes that they’d follow you back, or check out your account and visit your site. It’s a tried and tested technique that works, but only for a percentage of...
5 ways to grow your follower count on Twitter
We all want more followers on Twitter. As a business owner, the more followers you have, the more successful your business will appear to the outside world, and the more people will see your marketing messages. Having a large, engaged audience can transform your...
5 ways marketers can broaden their knowledge
Whether you’ve been working in marketing for twenty years or you’re fresh out of college and just in your first paid position, you’ll likely feel like your job has become stale after a while. The chances are that you have a bunch of clients and you’re carrying out the...
How to write cost-effective link building content
If you’re working on a search engine optimization (SEO) campaign for your business, then you will likely want to build links back to your website. There are lots of ways to build links, but one of the most effective is through high-quality content placements on...
Why startups need to invest in a link building strategy
Starting your own business can be one of the most rewarding things you do in life. Gone will be the days of commuting to the office in the morning rush hour, and working for a boss that does not appreciate the time you put into the job. Instead, you’ll be able to...
How to use Snapchat to target ‘back to school’ students
With the summer holidays now in full swing, the chances are that you’re planning your back to school season, and coming up with new ways to target your millennial and Gen Z audience. While Instagram is now the Queen B of social media thanks to its Instagram Stories...
Using second-tier link building to increase your website’s SEO
As a small or medium-sized business owner, you’ll no doubt always be looking for new ways to improve your website’s SEO and increase your ranks for competitive terms on search engines. Link building is one of the best ways to boost your SEO and get more out of your...
Overlooked marketing ideas you probably won’t have considered trying 💻
As a small business owner trying to promote your products and services online, the chances are that you’ve read hundreds of articles and watched countless videos on how best to find new customers. The truth is that every business requires something a little different,...
How agencies can outsource client work without damaging their reputation
Running a marketing agency can be hard work. We'd know! 😂 Clients can come and go, and it’s hard to know from month to month exactly how many “man hours” will be required. Because of this, some people choose to outsource part of their clients' marketing campaigns to...
How to make your digital business more environmentally-friendly 🍃
The environment is a hot topic right now. With plastic waste in the news almost every day of the week, new laws on diesel cars and the eye-opening Blue Planet II breaking records around the world, entrepreneurs have never been more conscious about their impact on the...
10 content marketing ideas for financial services businesses 💰
Money, money, money. If you work in the financial services industry, whether in accountancy, banking, insurance, consumer finance, investments, stocks or a credit union, then you’ll know just how competitive the market can be. Financial services account for 7% of the...
How to make a splash 💦 with zero marketing budget
Whether you run a small business or you’re just starting out, finding a budget for a marketing campaign is often an impossible task. Luckily, there are lots of ways that you can spread the word about your products and services and get more people to buy from you...
Content marketing ideas for travel ✈️ and tourism 🏖 businesses
Travel and tourism is big business. In the United Kingdom, we Brits spend an eye-watering two months’ salary on a summer holiday, with the average getaway costing £860 per person. But as families begin to feel the punch and grow tired of waiting around in airports and...