Small business marketing blog

Everything you need to know about SEO, social media and content marketing.

Content marketing ideas for 🏘 home improvement businesses

Whether you’re a painter, a decorator, an interior designer or a builder, you’ll know that working in the home improvement trade is big business. In the UK alone, consumers spend more than £14 billion every year on making their properties feel like homes, and figures...

Why SEO is a worthwhile ⌚ investment for small businesses

At Muffin Marketing, we’re often asked about our SEO for small businesses packages, and whether investing in SEO is worth it. The truth is that every business is different, and some will get by just fine online without spending time ranking on search engines, but in...

How to humanise your brand and make it more likeable 👍

In today’s digital-first times, standing out from a million and one competitors can be tough. Even if your business offers better service or cheaper products, there’s always going to be a rival just around the corner willing to undercut you or add something to their...

How to revive an abandoned social media channel 💀

Social media is no longer a ‘nice to have’ for small businesses; without a presence on the big four networks, your business will fall behind competitors, and customers may look elsewhere. Not only are Twitter, Facebook, Instagram and LinkedIn useful for keeping your...

How to combine your content and video 📹 marketing strategies

There’s no denying that video marketing is incredibly effective. Businesses are experimenting with video as part of their social and content strategies and enjoying a whole host of benefits. With so much research suggesting that video is the future of marketing, what...

Why you should consider outsourcing your SEO to a marketing agency

As a small business owner with limited time, marketing knowledge and budget, it’s easy to question whether SEO is a marketing technique you should be investing in. Of course, social media and pay-per-click offer more immediate results, but it’s SEO that will give you...

The biggest benefits of content marketing for small businesses

This 'benefits of content marketing' article and infographic was first published in April 2017 and was refreshed in February 2018 with more information and context. Whether you run a local corner shop or you’re head of a multinational firm, there’s no denying that...

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