Marketing Blog
The Muffin Marketing small business marketing blog is jam-packed full of useful marketing advice, covering everything from content marketing and link building to search engine optimisation and social media. Check back every week for a new article, and feel free to suggest a topic!
Micro Influencer Marketing: It is Time You Forget about Social Media Celebrities!
Micro influencers are influencers who have anywhere between 1,000 – 10,000 followers, and though these numbers seem small in comparison to influencers with millions of followers, marketers have noticed that these accounts give their brands a much higher ROI than their...
5 ways to market your startup business to students
The student market is perhaps one of the most lucrative in the world. Students are more often than not young and are therefore yet to form loyalties to brands - making them the perfect start for new businesses looking to tap into consumers’ habits and become a part of...
Content marketing tools that will save you time
Time and Content. It reminds me of when in school. "Study, social life, sleep." You can only choose two. “Dealing with clients, handling sales calls with clients/team you cannot put off and writing valuable content to sustain your inbound marketing efforts. It's the...
4 Errors That Can Doom Your Blogging Efforts
Blogs can be a fantastic outlet for all types of writers. Whether it is to increase traffic to a website, or just to have one's voice heard, it can be hard to become successful. There are some obstacles that could hinder your blogging efforts, but they are avoidable....
5 career paths to consider if you want to work in marketing
The marketing industry is one of the fastest-growing and most lucrative industries in the world, with worldwide marketing spending topping an incredible $550 billion in 2017. As a graduate, or as a business professional with experience in a different niche, entering...
5 digital marketing resolutions to make for your business in 2019
With 2019 now in full swing, the chances are that you’re busy in the office and have had little time to think about the bigger picture of your business. With all of the best will in the world, many entrepreneurs plan to sit down and review their marketing and...
5 ways to nail your social media advertising
As well as investing in social media management for your business - that is, paying for an expert to post content on your Twitter, Facebook, Instagram and LinkedIn pages to boost brand awareness and increase click-throughs to your website - you should also consider...
7 benefits of using affiliate marketing to promote your products
As a small or medium-sized business owner, the chances are that you’re always looking for new ways to promote your products and services and get more potential customers to check out your website. There are lots of ways you can do that - like social media, search...
How to curate relevant content for your social media posts
Knowing what to post on social media day in, day out can be tough. We’ve talked at length about automating your social media and speeding up your social media scheduling to save time, but those techniques rely on you having great content ready to go. If you don't,...
Should you write guest posts or create content for your website?
As a small business owner, you’ll no doubt be aware of the benefits of content marketing and may even have taken part in some guest blogging in order to boost your website’s authority. But if you’re a one-man band or you don’t have money to pay for someone to write...
How to save time and money running a digital agency
In today’s competitive landscape, where entrepreneurs are more switched on than ever, running a digital agency can be tough. Not only do you have to educate and persuade potential clients to part with their cash, but you have to be competitively priced and deliver...
5 WordPress plugins that will improve your blog
WordPress is one of the most popular content management systems in the world. It’s estimated that WordPress holds around a 60% market share, with rivals Joomla, Drupal, Shopify and Squarespace following behind. Simply put, WordPress is the Google of CMSs. If you run a...
Don’t accept guest post requests from these people
Guest blogging is a great way to build links to your website, boost your authority within your niche and help you to find new customers; but what about accepting guest posts on your site? We’ve talked about the benefits of accepting guest bloggers on your website,...
How to unfollow people in bulk on Twitter
As a small business owner looking to grow your Twitter account, you might have tried following users in bulk in hopes that they’d follow you back, or check out your account and visit your site. It’s a tried and tested technique that works, but only for a percentage of...
5 ways to grow your follower count on Twitter
We all want more followers on Twitter. As a business owner, the more followers you have, the more successful your business will appear to the outside world, and the more people will see your marketing messages. Having a large, engaged audience can transform your...
5 ways marketers can broaden their knowledge
Whether you’ve been working in marketing for twenty years or you’re fresh out of college and just in your first paid position, you’ll likely feel like your job has become stale after a while. The chances are that you have a bunch of clients and you’re carrying out the...
How to write cost-effective link building content
If you’re working on a search engine optimization (SEO) campaign for your business, then you will likely want to build links back to your website. There are lots of ways to build links, but one of the most effective is through high-quality content placements on...
Why startups need to invest in a link building strategy
Starting your own business can be one of the most rewarding things you do in life. Gone will be the days of commuting to the office in the morning rush hour, and working for a boss that does not appreciate the time you put into the job. Instead, you’ll be able to...