Small business marketing blog
Everything you need to know about SEO, social media and content marketing.
Content marketing ideas for travel ✈️ and tourism 🏖 businesses
Travel and tourism is big business. In the United Kingdom, we Brits spend an eye-watering two months’ salary on a summer holiday, with the average getaway costing £860 per person. But as families begin to feel the punch and grow tired of waiting around in airports and...
Content marketing ideas for 🏘 home improvement businesses
Whether you’re a painter, a decorator, an interior designer or a builder, you’ll know that working in the home improvement trade is big business. In the UK alone, consumers spend more than £14 billion every year on making their properties feel like homes, and figures...
Why SEO is a worthwhile ⌚ investment for small businesses
At Muffin Marketing, we’re often asked about our SEO for small businesses packages, and whether investing in SEO is worth it. The truth is that every business is different, and some will get by just fine online without spending time ranking on search engines, but in...
How to humanise your brand and make it more likeable 👍
In today’s digital-first times, standing out from a million and one competitors can be tough. Even if your business offers better service or cheaper products, there’s always going to be a rival just around the corner willing to undercut you or add something to their...
How to revive an abandoned social media channel 💀
Social media is no longer a ‘nice to have’ for small businesses; without a presence on the big four networks, your business will fall behind competitors, and customers may look elsewhere. Not only are Twitter, Facebook, Instagram and LinkedIn useful for keeping your...
How to combine your content and video 📹 marketing strategies
There’s no denying that video marketing is incredibly effective. Businesses are experimenting with video as part of their social and content strategies and enjoying a whole host of benefits. With so much research suggesting that video is the future of marketing, what...
Market your pet business 🐶 online with these digital marketing techniques
Pets are big business. The UK is home to more than 8.5 million dogs and 7.5 million cats, with British pet owners spending an incredible £18 billion on their furry friends every year. Whether you’re launching a business that offers care, grooming, walking, food, or...
How to automate 🤖 your Facebook Page to save time and increase engagement
Managing multiple social media accounts for your brand can be hard work and time-consuming, especially if you’re a small business owner doing it all on your own. And although social scheduling tools have made it easier to post more content on more platforms, it still...
How to deal with negative 😡 customer reviews online and make a positive impact
There are lots of benefits to running a small business online, but one of its biggest drawbacks is that potential customers cannot put a “name to a face”. There are lots of ways that you can build trust and credibility on your website, and one of them is to allow...
Traditional marketing techniques that are just as effective 📊 as digital marketing
The rise of social media, search engines and cheap web design has transformed the way small business owners and startups promote their products and services. Now, it’s entirely possible to set up and launch a business in less than 24 hours and bring in customers...
How to promote your business and increase brand awareness with user-generated 👩 content
Startups and small businesses have limited marketing budgets, and so it’s not always possible to splash out on social media marketing campaigns to reach new customers. If you are looking for a simple way to speak to your audience and encourage people to check out your...
How to get started with influencer marketing for your small business
This week, we've got a guest post from Francis Mansueto, who talks about the benefits and power of influencer marketing for small business owners - and offers some valuable tips and advice for those wanting to get started. Small businesses need all the help they can...
Why should you accept guest bloggers on your website? 🤔 We’ve rounded up the benefits
At Muffin Marketing, we’re always talking about the benefits of guest blogging. By perfecting your guest post pitches and writing truly great content, you can use guest blogging to increase your domain authority, put your brand in front of a new audience and meet new...
How to get more bloggers and webmasters to say yes 👍 to your guest post pitch
No matter what Matt Cutts says, guest blogging remains one of the most popular ways for business owners to promote their businesses and gain backlinks in the process. But with bloggers becoming increasingly savvy, it’s getting harder for them to say “yes” – that is...
Why content marketing should be part of your customer service ☎️ strategy
Delivering exceptional customer service is essential if you want your business to stand out from the crowd and increase loyalty. In recent years, the way in which businesses deliver customer service has changed significantly, with a shift from over-the-phone...
How to create a super engaging 👀 social media strategy to boost conversions
Social media channels like Twitter, Instagram Facebook are great for posting updates on your business, keeping followers in the loop on the latest industry trends, and reaching out to new people. Data shows that Facebook influences an incredible 52% of consumers...
Why you should consider outsourcing your SEO to a marketing agency
As a small business owner with limited time, marketing knowledge and budget, it’s easy to question whether SEO is a marketing technique you should be investing in. Of course, social media and pay-per-click offer more immediate results, but it’s SEO that will give you...
The biggest benefits of content marketing for small businesses
This 'benefits of content marketing' article and infographic was first published in April 2017 and was refreshed in February 2018 with more information and context. Whether you run a local corner shop or you’re head of a multinational firm, there’s no denying that...