SMALL BUSINESS
MARKETING BLOGActionable advice for small businesses on content marketing, SEO, social media, and more.
Why interior designers need to invest in SEO
Interior design is a visual business, and it is easy to assume that Instagram, Pinterest, and Houzz are all you need to build a client pipeline. These platforms matter, but they have a significant limitation: they are discovery tools that depend on someone already...
Why construction companies need to invest in SEO
Construction projects are among the highest-value contracts a business can win. Whether you are working on commercial developments, residential schemes, or specialist infrastructure, a single contract can represent months of revenue. The clients commissioning that...
Why builders need to invest in SEO
Finding a reliable builder is one of the most stressful tasks a homeowner faces. Everyone has heard stories about poor workmanship, projects that ran over time and budget, and tradespeople who disappeared halfway through a job. Because of this, people approach the...
Why architects need to invest in SEO
Choosing an architect is a slow, considered decision. Whether a client is planning a self-build, a major extension, a commercial development, or a heritage restoration project, they will spend weeks researching before making contact with anyone. They look at...
Why roofing companies need to invest in SEO
When a homeowner discovers a roof leak, their first instinct is not to flick through a trade directory. It is to search for a roofer, usually on their phone, usually right now. Roofing sits in a unique position among trades because so much of its demand is urgent....
Why home improvement companies need to invest in SEO
Home improvement is one of the most search-driven industries in the UK. Homeowners with a project in mind start by searching. They look for inspiration, they research options, they compare companies, and they get quotes. This process plays out online from beginning to...
Why dental clinics need to invest in SEO
Finding a dentist used to mean asking around at work, getting a recommendation from a neighbour, or simply registering at the nearest NHS practice. That is still how some people do it. But increasingly, particularly for private and mixed dental clinics, the search...
Why local restaurants need to invest in SEO
When someone in your area decides they want to eat out tonight, they almost never drive around hoping to stumble across somewhere good. They search. They type "Italian restaurant near me" or "best brunch in [town]" or "restaurants open late in [area]", and they pick...
Why law firms need to invest in SEO
Legal services are built on trust, and trust in the modern world is built, at least in part, through what people find when they search for you. When someone faces a legal problem, whether it is a property dispute, a workplace issue, a family matter, or the need to...
Why accountants need to invest in SEO
Accountancy is a profession built on relationships, and for many practices, those relationships have historically been built through word of mouth, professional referrals, and years of loyal clients recommending friends and colleagues. That still happens, and it still...
Why estate agents need to invest in SEO
The property market moves fast, but the decision to buy, sell, or let almost always starts slowly. It starts with a search. Before anyone books a valuation or picks up the phone, they have already spent time looking online, forming opinions, and deciding which local...
SEO tips for your agriculture business
Agriculture businesses face unique challenges and opportunities when it comes to SEO. Below, we will explore the importance of SEO for agriculture businesses and provide strategies for optimizing their online presence. Key Takeaways SEO is important for agriculture...
Link building ideas for mechanics
In today's digital age, establishing a strong online presence is crucial for businesses across all industries, including mechanics. With countless potential customers relying on search engines to find reliable mechanics, implementing effective link building strategies...
Link building strategies for salons
Link building is the process of acquiring hyperlinks to a website from other websites. These links are considered "votes" of trust by Google and other search engines, and they can help to improve a website's ranking in search results. For salons, link building can be...
Link building strategies for farmers
As a farmer, you know that it takes hard work and dedication to keep your farm running smoothly. But did you know that there are some simple things you can do to improve your farm's online presence? One of the most effective ways to do this is through link building....
Why small businesses need to invest in SEO in 2023
In today's digital world, it's more important than ever for small businesses to have a strong online presence. One of the best ways to achieve this is through search engine optimization (SEO). SEO is the process of improving the visibility of a website or web page in...
5 ways to make your business more eco-friendly
Now more than ever, consumers are asking businesses to play a role in the fight against climate change, and whether you're a butcher, a dentist, or a recruitment agent, there are lots of things that you can do to make a difference. Below, we've put together some of...
Content marketing ideas for recruitment agencies
In today’s fast-paced job market, the services of recruitment agencies are in high demand. The problem is, however, that there are a lot of other agencies competing for your business. This is why it’s essential to have a strong marketing strategy to grow the awareness...
Content marketing ideas for insurance brokers
You’d be forgiven for thinking the insurance industry and content marketing don’t go hand in hand. The problem with this line of thinking is that it can put you and your business at a serious disadvantage. Every day, people are consuming more content than ever....
Content marketing ideas for restaurants and takeaways
People love to eat, which is why so many people turn to the restaurant business. In days gone by, people relied on a stack of menus in a random drawer in the kitchen. Today, however, we have the luxury of multiple apps and delivery services. For customers, this means...
Content marketing ideas for facilities management companies
When you hear the words ‘content marketing, you probably think of listicle articles ranking gifts or inspiring videos of exotic destinations. You probably don’t think of facilities management. The thing is that after the events of the last few years, facilities...
Content marketing ideas for fitness instructors and personal trainers
As a fitness instructor or personal trainer, you’re only as good as the number of clients you have. In most cases, they will form the backbone of your business and your income. In days gone by, you’d only be competing with the other trainers in the gyms where you...
Content marketing ideas for travel agents
Creating content for your travel agency seems easy enough right? Get your hands on some exciting videos or high-quality photos of popular destinations and you have what you need. While this may be a good place to start, you can’t rely on this content alone. This is...
Content marketing ideas for estate agents
Estate agents face a unique problem in that many of their customers may only come to them once. After all, once a property has been let or sold, they may not be in need of your help anymore. This is why it’s important to have strong marketing activity supported by...
Content marketing ideas for charities and non-profits
Charities and non-profits do incredible work - we all know this. You choose to focus on making the world a better place by aiding those in need. One of the biggest challenges faced by your organisation is that you rely on the generosity of others to do the work that...
Content marketing ideas for accountants
When you think of content marketing, you probably think of sharply edited videos from retailers or witty emails from travel companies. What you probably don’t think of is accounting firms. Surely this means that don’t have to worry about content marketing and spend...
Content marketing ideas for financial advisors
Why do people come to financial advisors like yourself? Because frankly, finance is complicated. Some will say that this is deliberate. Others will say that the financial systems of a country should be complicated - they are designed to keep millions of people afloat...
5 ways to streamline your company’s graphic design process
In today’s always-online environment, graphic design is no longer a nice-to-have for your small business - it’s essential. Coming up with a brand voice and representing your products and services in the best possible light requires professionally designed graphics;...
What are Google’s key ranking factors?
When you create content that’s high-quality, relevant to what a user is looking for, and is helpful, then Google is likely going to favor it by ranking it higher in their search engine. While that sounds simple enough, in reality, there are more than 200 factors...
Website Hosting Will Impact Your Marketing – Here’s How
The rigid technicalities behind a website are a far cry from the creativity and flair traditionally associated with marketing. However, as we roll with the times, the importance of technical aptitude in marketing has grown and the lines have blurred. It’s therefore...