SMALL BUSINESS

MARKETING BLOG

Actionable advice for small businesses on content marketing, SEO, social media, and more.

5 essential steps to promote yourself on LinkedIn in 2019

5 essential steps to promote yourself on LinkedIn in 2019

If you are looking for a free but effective way to constantly keep in touch with people from your professional industry, as well as to be visible and easily sought after by employers, then Linkedin is the best place for this. Resumes posted on job portals tend to...

How will SEO change in 2020?

How will SEO change in 2020?

Every year, we hear about trends and changes in search engine optimisation, as well as the various ways in which those changes will be applied, so the year 2020 is no different in that respect. However, the question is, what will those changes be? Let’s find out as we...

Why your small business should use affiliate marketing

Why your small business should use affiliate marketing

As a small business owner, the chances are that you’re always looking for new ways to promote your products and services to considers, whether that’s through social media, by building a successful blog, or by focusing your efforts on your search engine optimisation....

6 simple ways to improve customer experience

6 simple ways to improve customer experience

You know how the old adage goes: “the customer is always right.” Perhaps a modern version should be slightly adjusted, to instead be “the customer is all that matters.” In this era of business, it is more important than ever to be completely customer-centric in your...

6 forms of interactive experiences to improve your marketing efforts

6 forms of interactive experiences to improve your marketing efforts

In the age of fierce competition, it’s important to create interactive experiences for customers. It’s the simplest, yet the most effective way to boost marketing efforts and to achieve high results. Do you still doubt that interactive content marketing is a good...

Is Your Digital Marketing Strategy Working?

Is Your Digital Marketing Strategy Working?

We always read about the importance of digital marketing for a business, but how do we know that it’s actually working? This is a crucial consideration since as a small business, your limited resources need to be properly channeled. On that note, today we are going to...

What to do when you receive negative reviews for your business

What to do when you receive negative reviews for your business

As a small business owner, building a reputation for your brand online can be tough. Starting shop and finding a hundred customers overnight is virtually impossible - you need to start off small and pay your dues in order to succeed. One of those dues is building...

5 reasons why marketing is one of the most profitable businesses

5 reasons why marketing is one of the most profitable businesses

Many entrepreneurs decide to start a business in an industry they’re passionate about. Others research and open a business in an industry that is proven to be profitable, even if they’re not quite passionate about it. But it’s definitely the best to start a small...

What to think about when opening an office for your marketing agency

What to think about when opening an office for your marketing agency

Whether you’ve been working from home or a shared office space, moving into your own office as an entrepreneur is an exciting time. Not only does it give you a permanent base for your business, but it encourages you to increase capacity and hire more staff, which in...

5 reasons why you should up your SEO spend this year

5 reasons why you should up your SEO spend this year

We’re now six months into 2019, and the chances are that you’re reflecting on the year so far and deciding whether your marketing spend has delivered a return on your investment. As a small business owner, it’s essential that you can account for every penny you spend,...

Think you have a marketing strategy? Think again

Think you have a marketing strategy? Think again

Marketing strategy is probably one of the most misunderstood concepts in the entire industry. Every company thinks that they have a strategy in place, but in reality, they have little more than a marketing plan. A marketing strategy comes from the top of the...

5 ways to market your startup business to students

5 ways to market your startup business to students

The student market is perhaps one of the most lucrative in the world. Students are more often than not young and are therefore yet to form loyalties to brands - making them the perfect start for new businesses looking to tap into consumers’ habits and become a part of...

How to build your business using a loyalty scheme

How to build your business using a loyalty scheme

Let’s set the scene: “You run a small business providing a quality service to the public. You need to market your business and it must seem professional, sharp and trustworthy.  Loyalty cards can be an incredibly effective way to get your brand and your message stuck...

Content marketing tools that will save you time

Content marketing tools that will save you time

Time and Content. It reminds me of when in school. "Study, social life, sleep." You can only choose two. “Dealing with clients, handling sales calls with clients/team you cannot put off and writing valuable content to sustain your inbound marketing efforts. It's the...

The Benefits of a Garden Office Pod Vs Renting an Office Space

The Benefits of a Garden Office Pod Vs Renting an Office Space

Office rental prices are constantly increasing and they have no signs of stopping. This has led to most business owners turning to remote business operation. When it comes to working from home, most people think of a room that resembles an office in the conservatory...

9 Savvy Tips To Get Money Fast

9 Savvy Tips To Get Money Fast

If you have ever done a quick search on the internet on ways to make a quick buck, then you know that there are hundreds of ways. When you need money quickly, you do not have the time window to wait for your regular job paycheck or embark on a new venture. In this...

How to improve your quality score in Google Ads

How to improve your quality score in Google Ads

If you are advertising on Google, you’ll naturally want to maximize your return on your investment. As the world becomes increasingly competitive, half-baked ad campaigns will no longer be enough to succeed. The average digital advertising spend is increasing...

4 ways to improve the efficiency of your business

4 ways to improve the efficiency of your business

If you want to make more money from your business and cut costs where you can, then you have come to the right place: we’ve rounded up four ways to make your firm more efficient. Allow telecommuting Rather than spending thousands on an expensive office block tenancy,...

Four content marketing tips the competition overlook

Four content marketing tips the competition overlook

These days, content marketing is hands-down the easiest way to do SEO and particularly link building. However, there is an art to it and here we will look at four methods that will set your strategy apart from your competitors. Think collaboratively Before approaching...

Tips to find the Best SEO Agency

Tips to find the Best SEO Agency

Chances are, if you operate a business online, that you’ve heard the term ‘SEO’ or ‘Search Engine Optimisation’ – and may have been approached by an SEO agency or consultant before. The SEO industry on the whole is a crowded one, with a plethora of agencies all...

4 Errors That Can Doom Your Blogging Efforts

4 Errors That Can Doom Your Blogging Efforts

Blogs can be a fantastic outlet for all types of writers. Whether it is to increase traffic to a website, or just to have one's voice heard, it can be hard to become successful. There are some obstacles that could hinder your blogging efforts, but they are avoidable....

5 ways to take your video marketing to the next level

5 ways to take your video marketing to the next level

By the end of 2019, internet video traffic will account for 80% of all consumer Internet traffic, up from just 69% of Internet traffic in 2017. As smartphones, data packages, and 5G make it easier for us to stream content on the go, we’re waving goodbye to traditional...

Social media marketing tips for 2019 and beyond

Social media marketing tips for 2019 and beyond

Arguably 2019 is going to be one of the most competitive we have seen for digital marketers. If you take a look at your 5 main competitors and there is a high chance that they are all using social media marketing as one of their main online marketing strategies. At...

5 reasons why your employee retention levels are low

5 reasons why your employee retention levels are low

When recruiting employees for your organization, there are lots of things that you must take into consideration. One of those is their lifetime value to your company - how long are they going to stick around, and are their contributions going to help you to increase...

5 career paths to consider if you want to work in marketing

5 career paths to consider if you want to work in marketing

The marketing industry is one of the fastest-growing and most lucrative industries in the world, with worldwide marketing spending topping an incredible $550 billion in 2017. As a graduate, or as a business professional with experience in a different niche, entering...