SMALL BUSINESS

If you are looking for a free but effective way to constantly keep in touch with people from your professional industry, as well as to be visible and easily sought after by employers, then Linkedin is the best place for this. Resumes posted on job portals tend to...

Every year, we hear about trends and changes in search engine optimisation, as well as the various ways in which those changes will be applied, so the year 2020 is no different in that respect. However, the question is, what will those changes be? Let’s find out as we...

We always read about the importance of digital marketing for a business, but how do we know that it’s actually working? This is a crucial consideration since as a small business, your limited resources need to be properly channeled. On that note, today we are going to...

Ecommerce search engine optimization has a critical importance for the website ranking. In comparison to eCommerce PPC management, traffic that comes from SEO is free. It is sometimes more cost-effective than any other marketing tactic. However, sometimes you may face...

Many entrepreneurs decide to start a business in an industry they’re passionate about. Others research and open a business in an industry that is proven to be profitable, even if they’re not quite passionate about it. But it’s definitely the best to start a small...

The marketing industry is notoriously cut-throat, and as such, you need to work hard if you want to stand out from the crowd when pitching your services to potential clients. We can’t promise that these tips are going to make you a millionaire overnight, but they will...

Whether you’ve been working from home or a shared office space, moving into your own office as an entrepreneur is an exciting time. Not only does it give you a permanent base for your business, but it encourages you to increase capacity and hire more staff, which in...

We’re now six months into 2019, and the chances are that you’re reflecting on the year so far and deciding whether your marketing spend has delivered a return on your investment. As a small business owner, it’s essential that you can account for every penny you spend,...

Marketing strategy is probably one of the most misunderstood concepts in the entire industry. Every company thinks that they have a strategy in place, but in reality, they have little more than a marketing plan. A marketing strategy comes from the top of the...

It’s all about Trust and Visibility In the world of Digital Marketing, there are those who simply go with the flow, and there are others who stand above the crowd. As someone who has been in the business for over 13 years, one thing that I can tell you is that the...

Let’s set the scene: “You run a small business providing a quality service to the public. You need to market your business and it must seem professional, sharp and trustworthy.  Loyalty cards can be an incredibly effective way to get your brand and your message stuck...

Office rental prices are constantly increasing and they have no signs of stopping. This has led to most business owners turning to remote business operation. When it comes to working from home, most people think of a room that resembles an office in the conservatory...

If you have ever done a quick search on the internet on ways to make a quick buck, then you know that there are hundreds of ways. When you need money quickly, you do not have the time window to wait for your regular job paycheck or embark on a new venture. In this...

If you are advertising on Google, you’ll naturally want to maximize your return on your investment. As the world becomes increasingly competitive, half-baked ad campaigns will no longer be enough to succeed. The average digital advertising spend is increasing...

If you want to make more money from your business and cut costs where you can, then you have come to the right place: we’ve rounded up four ways to make your firm more efficient. Allow telecommuting Rather than spending thousands on an expensive office block tenancy,...

These days, content marketing is hands-down the easiest way to do SEO and particularly link building. However, there is an art to it and here we will look at four methods that will set your strategy apart from your competitors. Think collaboratively Before approaching...

Chances are, if you operate a business online, that you’ve heard the term ‘SEO’ or ‘Search Engine Optimisation’ – and may have been approached by an SEO agency or consultant before. The SEO industry on the whole is a crowded one, with a plethora of agencies all...

Whether you are running a SaaS business, a web design company, a marketing agency or a fashion website, businesses of all kinds and sizes are solely dependent on web traffic conversions to generate revenue. Therefore, it is important to receive massive traffic from...

Arguably 2019 is going to be one of the most competitive we have seen for digital marketers. If you take a look at your 5 main competitors and there is a high chance that they are all using social media marketing as one of their main online marketing strategies. At...