Small business marketing blog

We’re now six months into 2019, and the chances are that you’re reflecting on the year so far and deciding whether your marketing spend has delivered a return on your investment. As a small business owner, it’s essential that you can account for every penny you spend,...

Marketing strategy is probably one of the most misunderstood concepts in the entire industry. Every company thinks that they have a strategy in place, but in reality, they have little more than a marketing plan. A marketing strategy comes from the top of the...

It’s all about Trust and Visibility In the world of Digital Marketing, there are those who simply go with the flow, and there are others who stand above the crowd. As someone who has been in the business for over 13 years, one thing that I can tell you is that the...

Let’s set the scene: “You run a small business providing a quality service to the public. You need to market your business and it must seem professional, sharp and trustworthy.  Loyalty cards can be an incredibly effective way to get your brand and your message stuck...

Office rental prices are constantly increasing and they have no signs of stopping. This has led to most business owners turning to remote business operation. When it comes to working from home, most people think of a room that resembles an office in the conservatory...

If you have ever done a quick search on the internet on ways to make a quick buck, then you know that there are hundreds of ways. When you need money quickly, you do not have the time window to wait for your regular job paycheck or embark on a new venture. In this...

If you are advertising on Google, you’ll naturally want to maximize your return on your investment. As the world becomes increasingly competitive, half-baked ad campaigns will no longer be enough to succeed. The average digital advertising spend is increasing...

If you want to make more money from your business and cut costs where you can, then you have come to the right place: we’ve rounded up four ways to make your firm more efficient. Allow telecommuting Rather than spending thousands on an expensive office block tenancy,...

These days, content marketing is hands-down the easiest way to do SEO and particularly link building. However, there is an art to it and here we will look at four methods that will set your strategy apart from your competitors. Think collaboratively Before approaching...

Chances are, if you operate a business online, that you’ve heard the term ‘SEO’ or ‘Search Engine Optimisation’ – and may have been approached by an SEO agency or consultant before. The SEO industry on the whole is a crowded one, with a plethora of agencies all...

Whether you are running a SaaS business, a web design company, a marketing agency or a fashion website, businesses of all kinds and sizes are solely dependent on web traffic conversions to generate revenue. Therefore, it is important to receive massive traffic from...

Arguably 2019 is going to be one of the most competitive we have seen for digital marketers. If you take a look at your 5 main competitors and there is a high chance that they are all using social media marketing as one of their main online marketing strategies. At...

Almost all businesses can benefit from telephone answering services - here are some that can do so the most.   Corporate Businesses Large corporations tend to have a well-staffed and dedicated reception that manages calls. But even the company with the largest,...

Are you looking to guest post and are wondering how to do so effectively? These tips will help. Write About Things You Know What are you passionate about? Write about things you love and know. Do your best to provide your readers valuable information. Among the most...

As a small or medium-sized business owner, you’ll no doubt always be looking for ways to save money when promoting your products and services online. Indeed, you may even have worked on your digital marketing campaign single-handily, doing everything from writing...

As a small or medium-sized business owner, you’ll no doubt have invested in a computer, broadband connection, CCTV camera, and landline for your business, but that might be as far as it goes. But as the world becomes increasingly competitive, you cannot afford to sit...

Whether you’re a one-man band with a couple of clients or you’re a growing company that is expanding across the country, having a professionally-designed website for your business is essential in 2019. Indeed, your website should serve as the ‘front door’ of your...

Protecting your products and intellectual property (IP) against piracy is something every business should place major emphasis on. Here’s why, and what you can do to protect your brand, business reputation and loss of revenue that piracy creates.   How serious is...

When a potential customer or a client visits your website or reads any of your media the main objective is to help them understand and absorb as much information about what your business can do for them. One of the main challenges for creative media firms is being...

Marketing is the key to a successful vacation rental business. Once you have the perfect property you are ready for your first customer. In the service industry, customers are key, and any profits will be because of a large customer base. It isn’t easy to successfully...