Small business marketing blog

Actionable advice for small businesses on content marketing, SEO, social media, and more.
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5 reasons why you should up your SEO spend this year

5 reasons why you should up your SEO spend this year

We’re now six months into 2019, and the chances are that you’re reflecting on the year so far and deciding whether your marketing spend has delivered a return on your investment. As a small business owner, it’s essential that you can account for every penny you spend,...

Think you have a marketing strategy? Think again

Think you have a marketing strategy? Think again

Marketing strategy is probably one of the most misunderstood concepts in the entire industry. Every company thinks that they have a strategy in place, but in reality, they have little more than a marketing plan. A marketing strategy comes from the top of the...

5 ways to market your startup business to students

5 ways to market your startup business to students

The student market is perhaps one of the most lucrative in the world. Students are more often than not young and are therefore yet to form loyalties to brands - making them the perfect start for new businesses looking to tap into consumers’ habits and become a part of...

How to build your business using a loyalty scheme

How to build your business using a loyalty scheme

Let’s set the scene: “You run a small business providing a quality service to the public. You need to market your business and it must seem professional, sharp and trustworthy.  Loyalty cards can be an incredibly effective way to get your brand and your message stuck...

Content marketing tools that will save you time

Content marketing tools that will save you time

Time and Content. It reminds me of when in school. "Study, social life, sleep." You can only choose two. “Dealing with clients, handling sales calls with clients/team you cannot put off and writing valuable content to sustain your inbound marketing efforts. It's the...

The Benefits of a Garden Office Pod Vs Renting an Office Space

The Benefits of a Garden Office Pod Vs Renting an Office Space

Office rental prices are constantly increasing and they have no signs of stopping. This has led to most business owners turning to remote business operation. When it comes to working from home, most people think of a room that resembles an office in the conservatory...

9 Savvy Tips To Get Money Fast

9 Savvy Tips To Get Money Fast

If you have ever done a quick search on the internet on ways to make a quick buck, then you know that there are hundreds of ways. When you need money quickly, you do not have the time window to wait for your regular job paycheck or embark on a new venture. In this...

How to improve your quality score in Google Ads

How to improve your quality score in Google Ads

If you are advertising on Google, you’ll naturally want to maximize your return on your investment. As the world becomes increasingly competitive, half-baked ad campaigns will no longer be enough to succeed. The average digital advertising spend is increasing...

4 ways to improve the efficiency of your business

4 ways to improve the efficiency of your business

If you want to make more money from your business and cut costs where you can, then you have come to the right place: we’ve rounded up four ways to make your firm more efficient. Allow telecommuting Rather than spending thousands on an expensive office block tenancy,...

Four content marketing tips the competition overlook

Four content marketing tips the competition overlook

These days, content marketing is hands-down the easiest way to do SEO and particularly link building. However, there is an art to it and here we will look at four methods that will set your strategy apart from your competitors. Think collaboratively Before approaching...

Tips to find the Best SEO Agency

Tips to find the Best SEO Agency

Chances are, if you operate a business online, that you’ve heard the term ‘SEO’ or ‘Search Engine Optimisation’ – and may have been approached by an SEO agency or consultant before. The SEO industry on the whole is a crowded one, with a plethora of agencies all...

4 Errors That Can Doom Your Blogging Efforts

4 Errors That Can Doom Your Blogging Efforts

Blogs can be a fantastic outlet for all types of writers. Whether it is to increase traffic to a website, or just to have one's voice heard, it can be hard to become successful. There are some obstacles that could hinder your blogging efforts, but they are avoidable....

5 ways to take your video marketing to the next level

5 ways to take your video marketing to the next level

By the end of 2019, internet video traffic will account for 80% of all consumer Internet traffic, up from just 69% of Internet traffic in 2017. As smartphones, data packages, and 5G make it easier for us to stream content on the go, we’re waving goodbye to traditional...

Social media marketing tips for 2019 and beyond

Social media marketing tips for 2019 and beyond

Arguably 2019 is going to be one of the most competitive we have seen for digital marketers. If you take a look at your 5 main competitors and there is a high chance that they are all using social media marketing as one of their main online marketing strategies. At...

5 reasons why your employee retention levels are low

5 reasons why your employee retention levels are low

When recruiting employees for your organization, there are lots of things that you must take into consideration. One of those is their lifetime value to your company - how long are they going to stick around, and are their contributions going to help you to increase...

5 career paths to consider if you want to work in marketing

5 career paths to consider if you want to work in marketing

The marketing industry is one of the fastest-growing and most lucrative industries in the world, with worldwide marketing spending topping an incredible $550 billion in 2017. As a graduate, or as a business professional with experience in a different niche, entering...

Businesses That Can Benefit From Telephone Answering Services

Businesses That Can Benefit From Telephone Answering Services

Almost all businesses can benefit from telephone answering services - here are some that can do so the most.   Corporate Businesses Large corporations tend to have a well-staffed and dedicated reception that manages calls. But even the company with the largest,...

10 Tips For Effective Guest Blogging

10 Tips For Effective Guest Blogging

Are you looking to guest post and are wondering how to do so effectively? These tips will help. Write About Things You Know What are you passionate about? Write about things you love and know. Do your best to provide your readers valuable information. Among the most...

5 digital marketing resolutions to make for your business in 2019

5 digital marketing resolutions to make for your business in 2019

With 2019 now in full swing, the chances are that you’re busy in the office and have had little time to think about the bigger picture of your business. With all of the best will in the world, many entrepreneurs plan to sit down and review their marketing and...

4 ways to start an omnichannel marketing strategy for ecommerce

4 ways to start an omnichannel marketing strategy for ecommerce

Omnichannel marketing is an excellent way to create a rapport between you and your customers. By creating a seamless, integrated customer experience, you’re ensuring that the message your customers receive will always be relevant, fostering customer loyalty. There are...

How to save money when working on an SEO campaign

How to save money when working on an SEO campaign

As a small or medium-sized business owner, you’ll no doubt always be looking for ways to save money when promoting your products and services online. Indeed, you may even have worked on your digital marketing campaign single-handily, doing everything from writing...

5 Technologies Your Small Business Should Invest In This Year

5 Technologies Your Small Business Should Invest In This Year

As a small or medium-sized business owner, you’ll no doubt have invested in a computer, broadband connection, CCTV camera, and landline for your business, but that might be as far as it goes. But as the world becomes increasingly competitive, you cannot afford to sit...

5 ways to nail your social media advertising

5 ways to nail your social media advertising

As well as investing in social media management for your business - that is, paying for an expert to post content on your Twitter, Facebook, Instagram and LinkedIn pages to boost brand awareness and increase click-throughs to your website - you should also consider...

7 things to think about when investing in a new business website

7 things to think about when investing in a new business website

Whether you’re a one-man band with a couple of clients or you’re a growing company that is expanding across the country, having a professionally-designed website for your business is essential in 2019. Indeed, your website should serve as the ‘front door’ of your...

How creative media helps customers absorb more information

How creative media helps customers absorb more information

When a potential customer or a client visits your website or reads any of your media the main objective is to help them understand and absorb as much information about what your business can do for them. One of the main challenges for creative media firms is being...

Step by step guide to marketing a vacation rental business

Step by step guide to marketing a vacation rental business

Marketing is the key to a successful vacation rental business. Once you have the perfect property you are ready for your first customer. In the service industry, customers are key, and any profits will be because of a large customer base. It isn’t easy to successfully...