In the age of fierce competition, it’s important to create interactive experiences for customers. It’s the simplest, yet the most effective way to boost marketing efforts and to achieve high results.

Do you still doubt that interactive content marketing is a good match for your business? Read this article to learn about six the most widely used forms of interactive content and the benefits they bring.


Guided Selling

According to the choice overload concept, if customers have too many options to choose from, they won’t make a choice at all. In other words, if shoppers visit a store and see a great variety of products, it’s highly likely that they will not make a purchase. Also, they will experience increased perceived regret.

For this reason, if you want your business to succeed, you should help your customers to make a choice. You can use guided selling to assist shoppers with finding the products that perfectly fit their needs. Whether you offer five products or fifty products, guided selling will allow you to engage your visitors and turn them into customers.


Marketing Games

The truth is that adults like to play games even more than kids do. The adult life is so busy and so tough sometimes that people jump into every opportunity to entertain themselves. And this is the main reason why marketing games work.

If you are looking for a way to grow your email list or draw the audience attention to your product, don’t hesitate to use marketing games. It’s a great way to engage your customers and help them to learn more about your company and your brand.

Just keep in mind that marketing games should be fun and easy-to-play. And even though your target audience is adults, the rules of the game must be understandable for 10-years old children.


Interactive Video

Video is the king of content marketing, and interactive video is “the king of kings”. It combines the benefits of both: video content and interactive content.

Interactive features allow turning customers from passive viewers into active participants who are engaged with the video. And it’s not hard to guess that it benefits business a lot. Customers become emotionally attached to the brand that leads to an increase in the repeat purchase.

Depending on your marketing goals, you can use shoppable videos, branching videos, or video quizzes.  Choose the right form of interactive video content and you will take your business to a brand new level.



An online quiz is another great form of interactive content. It allows not only entertain your target audience but also collect important data. For instance, you can learn more about the preferences of your target audience and their attitudes toward your brand.

No matter whether your business is big or small and whether you work in B2C or B2B space, you can use quizzes to enhance your marketing efforts. It will not cost you a fortune but will help you to achieve great results.


Contests and Sweepstakes

People love freebies even more than you can imagine. They use every opportunity to get something for free.

Contests and sweepstakes are an effective tool that is widely used in interactive content marketing. Whether you want to build buzz for your next product launch or increase brand exposure, this type of interactive content is here to help you.

You can add a contest to your website, landing page, or on social media. To maximize your marketing efforts, offer a prize that has value for your customers. Also, make sure that the rules of contests are clear and understandable for everyone.


Online Calculator

Online calculators can be used not only by financial and transportation companies but also by eCommerce businesses. You can create a custom calculator for your website to help shoppers calculate the cost of shipping or the equated monthly installments.

Kirsten Miller, marketer at the translation review service PickWriters says: “If you sell bulky items such as furniture or home appliance, an online calculator is a must. Your customers want to know what exact price they should pay for shipment, and you should provide them with such information.”


In conclusion

All these forms of interactive content have different advantages. Choose the one that suits your company the most and take your marketing strategy to the next level.

If you want to be one step ahead of your competitors, stop wasting your precious time. Create your first quiz or sweepstake right now.


About the Author

At a relatively young age, Donald Fomby has already amassed impressive experience as a freelance writer. Donald studied Computer Science at Texas A& M. He has a passion for technology, social media and travel.