10 marketing ideas for hotels and guest houses

The hospitality industry is one of the most ruthless and competitive, and to stand out you need a strong marketing strategy. This week, we’ve rounded up ten marketing ideas for hotels and guest houses, covering everything from link building and content marketing to web design and customer reviews. Write content catered to tourists and guests … 

 

How to capitalise on a competitor closing down

No matter how competitive or tumultuous your niche, it’s never fun when a business calls it quits and closes down. It can cause you to think long and hard about your own business and practices, and help you to make some difficult decisions, whether it’s closing non-profitable stores, discontinuing some products and services, or laying … 

 

How to use Halloween to market your business

Seasonal events like Halloween present new opportunities to market your business and reach out to potential new customers. So, before the big day arrives later this month, we’ve rounded up some of the best ways to use Halloween to market your business. Run a competition or giveaway Competitions and giveaways on social media can increase … 

 

5 marketing tips for small ecommerce websites

When you think of small businesses, bricks and mortar companies usually spring to mind. However, with entrepreneurs making their way onto the internet to find their slice of the £133 billion online retail sales pie, eCommerce websites have never been more popular. If you’re running an online shop, whether that’s a clone of your physical … 

 

Customer loyalty and digital marketing

Today, small businesses are struggling. Struggling to get their voices heard above the noise of multinational competitors. Struggling to catch up and adopt the marketing techniques that have been mastered by digital-savvy agencies and companies. And some are struggling to get their brand online in the first place. However, as the big brands continue to … 

 

The ultimate digital marketing cheat sheet

At Muffin Marketing, we know that entering the digital sphere and promoting your brand can be daunting; especially when you don’t have any prior experience. With our digital marketing cheat sheet, we’ve made it easy for you to get online, connect with potential customers and take your business to the next level. The digital marketing cheat …