Social media is one of the most effective tools for small business owners. Every time you post something new on social media, you’re opening your brand to a whole potential new audience – and reminding your existing customers that you’re still alive and kicking.

Whether you post everything organically or you use scheduling tools to prepare posts in advance, it’s important that you publish new content when your followers are most active.

To give you a helping hand, we’ve rounded up the optimal posting times for the four biggest social networking platforms today – Facebook, Instagram, Pinterest and Twitter. Check out our infographic below.

Oh, and before you go, we’ve rounded up some of our most popular social media posts to help you optimise your channels. We’ve put together some ideas of what to post on Twitter if you’re struggling for new content, how to boost your Facebook likes, and the biggest benefits of outsourcing your social media management. We’ve also created a handy guide to making your social media marketing more effective and offered our advice on how to refresh and repurpose content for social media to save you time and money.

How to post at the best times on social media

Now that you know the best times to post on social media, you’ll be able to reach more customers and get them to click through to your website. Simple, right?

But what if the best times to post on a particular social networking platform are not convenient for you? Then we recommend scheduling your social media posts using a scheduling tool like HootSuite or Buffer. They’re free, allow you to connect to all of the biggest social networks like Facebook, Twitter, Instagram and LinkedIn, and give you the tools you need to schedule posts at the most convenient times.

When do you post on social media?

We’d love to know your formula for posting new content on social media. Do you post whenever you have the time, or have you found that certain times and days of the week are more effective for your customers? Remember that the average user spends more than two hours a day on social media, so you have a large window to market your new products and services to potential new customers.

Let us know in the comments or on Twitter using @MuffinMarketing, and check back soon for more social media advice for small businesses.