Finding new ways to grow your business and compete with multinational companies can be hard work.
While the internet has opened up a whole host of opportunities for small businesses, it’s also made the world more competitive and encouraged innovation from more companies.
If you want to grow your business, find new customers and increase your bottom line, then fear not: in this post, we’ve put together some of the best ways to promote your products overseas.
Launch an ecommerce store
Ecommerce has transformed the world.
Years ago, businesses could have to invest thousands of pounds in opening new stores and promoting them in towns and cities.
Now, a one-man-band can offer his products to customers around the world, and make a fortune in the process.
Indeed, if you want to take your business international and find new customers, then promoting your products and services to new audiences through an ecommerce store is the simplest and least risky solution; you don’t even have to spend time converting currencies, as modern ecommerce providers like Squarespace and Shopify do this automatically for you.
To find customers in other countries, you could invest in an SEO campaign, or use pay-per-click advertising to promote your products.
That way, you’ll be spending only a small amount of money, and you’ll quickly be able to generate a return on investment when sales begin.
Work with a local marketing agency
If you want to promote your products and services in another country, then you might want to consider the benefits of working with a local marketing agency.
Not only will they be able to craft a marketing campaign that will speak to an overseas audience, but it will save you time and money in research and translation.
So, if you want to promote your business in Germany, for example, then working with a web agency Cologne-based, that offers graphic design and marketing, might be the best solution.
What’s more, working with agencies in different countries make your business scalable.
You could spend time marketing your business for different countries in-house, but the nuances in culture and buying attitudes means it could take you a long time to get campaigns right.
Partner with another company
Another way to grow your business overseas is to partner with another company.
If you make your own clothes, for example, then you could ask retailers in another country if they’d be interested in stocking your products and taking a percentage of profits. This is a low-risk way to enter a new territory, and if it doesn’t work, you can pull from the market without losing money.
There are lots of ways to find partnership opportunities with other businesses, but you have to have a keen eye and only work with businesses that have the same values and ethos as your own.
Don’t blindly enter into an arrangement before you understand the costs and legalities behind it, and always way up the pros and cons of doing it on your own instead, as you may be able to make more money or dominate the market with the right digital marketing strategy.
Nobody said that entering a new market would be easy, but with the right techniques and some willpower, it’s certainly possible. Whatever your goals, we wish you the best of luck!