Why small businesses should use content marketing

Whether you’re running a small business or a multinational firm, content marketing is important. So important, in fact, that UK businesses are expected to spend £350 million on it every year by 2020.

Content marketing is one of the very best forms of promoting your brand online. It’s cheaper to produce than investing in pay-per-click, video advertising and offline marketing alternatives, and its results can be long-lasting depending on the quality and subject matter of your content. For example, if you write a piece of evergreen content that offers something valuable to your readers, you can expect it drive traffic to your website for years to come. That’s why marketers are spending money than ever on producing only the very best content – content that requires hours of research, drafting and edits to get right.

According to the Content Marketing Institute, content marketing can drive higher conversion rates and increased brand recall, both of which are essential if you want to make money online and help your brand stand out from the competition.

If you want to find out how content can transform the fortunes of your business, then fear not. Below, we’ve put together an infographic highlighting the benefits of content marketing for small businesses. Feel free to download, print and share this infographic online if you find it useful – all we ask for is a link back if you do.

INFOGRAPHIC: Content marketing for small businesses

INFOGRAPHIC: Content marketing for small businesses

Content marketing: What’s next?

Now that you’ve seen the benefits of content marketing for your small business, it’s time to implement a strategy. Our ultimate digital marketing cheat sheet is jam-packed with information on promoting your brand online – including how to design and implement a content marketing strategy that will generate leads and bring customers back to your website time and time again.

If you’re already using content as part of your digital marketing campaign, then we’ve got something for you, too. We’ve created a guide to increasing engagement levels on your blog, and we’ve also rounded up five of the best websites that offer free digital resources – things such as blog graphics makers, royalty free images and unique fonts that can be used as visual content. We’ve also created a guide to increasing customer loyalty through digital marketing techniques such as content marketing if you want to ensure your customers stick around.

What are the biggest benefits of content marketing for your business? Let us know on Twitter or Facebook, and stop by our small business marketing blog again to find out more techniques for improving digital marketing for your small business.


Max Greene

Managing Director of Muffin Marketing. Passionate about small business search engine optimisation, social media management and content writing. Get in touch today to find out how we can help you.