Marketing is the key to a successful vacation rental business.
Once you have the perfect property you are ready for your first customer. In the service industry, customers are key, and any profits will be because of a large customer base.
It isn’t easy to successfully market a vacation rental business, so in this article, you are going to find out the best ways to make it happen. What do you need to do to make sure you actually make a profit from this venture?
Vacation Property Rental Industry
Not only are there thousands of hotels and more established vacation rental business worldwide, but these companies have spent thousands of dollars marketing their businesses.
It makes it difficult for a small entity to compete. Unless you have many properties, you will struggle to justify the expenditure necessary to market on the same level that they do.
Using traditional online marketing models are still a possibility, but they aren’t going to be your best bet unless you have very deep pockets. SEO and Pay Per Click marketing are such ways that are very popular but very saturated and expensive.
With the help of this article, you will know the best ways to market your vacation rental business without breaking the bank.
In the beginning, time will be your most valuable marketing tool. If you aren’t going to put in the time and effort to make your business a success, you might as well stop now. The market is so competitive that getting a foothold in the industry requires a lot of work. Get ready for some hard graft before the easy money comes rolling in.
The first thing that you can devote your time to is listings. Everyone looks for listings online, so get involved with the most popular online listing companies, like Airbnb. These businesses are well established and have a regular customer base. Take advantage of their traffic by signing up to as many platforms as possible. Each platform has its own pros and cons, but be careful about signing up to too many ‘paid’ platforms before you are actually earning money. With enough listings you are bound to be noticed by someone, from here it is a patience game.
In order to be successful, you will need to put the effort in your listings. Without accurate and detailed information, it is going to be difficult for a customer to trust your property – especially if you are new and have no customer feedback yet. Once customer feedbacks start rolling in, it becomes a lot easier to maintain regular clients.
The areas that need focus are contact information, property descriptions, and plenty of quality photographs. With these three things, potential customers will get enough information and be able to contact you with any further questions. It is very important to reply timeously to these customers as any delay could see you losing out on your first client.
A branded website is something that helps give your small business an air of professionality and also makes your life a lot easier. Lodgify is one company that provides hundreds of templates, allowing you to create a branded website in seconds that is catered towards your needs. Not only is it simple and attractive, but its channel manager will ensure that all your listings are automatically summarized and accessible via your website. No matter how many platforms you use, you will only need to go to one place to view and reply to them. Managing multiple listings has never been easier.
Once the customers are rolling in, just make sure you keep everything up to your standard. Don’t start slacking once you’re ahead. Keep up the dedication you started with and you won’t need to worry about securing more and more clients.