Creating content for your travel agency seems easy enough right? Get your hands on some exciting videos or high-quality photos of popular destinations and you have what you need.

While this may be a good place to start, you can’t rely on this content alone. This is because Instagram influencers travel brands, and frankly, anyone with a decent camera is creating and sharing similar content.

There’s no doubt that this content is still effective, it simply doesn’t quite have the same impact that it once did. This means that to promote your travel agency, your products, and the latest deals, you need to get creative with your content.

Don’t worry, no one’s expecting you re-invent the wheel – as affordable content writers, we’ve done the hard work for you. To help get your creative juices flowing, here are some of our favourite content marketing ideas for travel agents.

Destination Guides

Travellers today want more than just the most popular tourist stops. They want to experience the local culture and have unique experiences that they can share with their friends and family. As a travel agent, you’ll have unique knowledge and experience in various parts of the world, so why not put this to good use outside of the booking process?

You can do this by creating in-depth destination guides that offer unique recommendations and ways to create an unforgettable holiday. Start by compiling all the info you have on a specific destination in one large digital and or downloadable format. Fill it with images, links, and even testimonials.

Then you can repackage this content in other ways. One example is to do a destination focus on your website and social media channels. Over a week you could use individual items from the full guide and turn them into individual posts. Make sure to include links to the full guide or relevant on your website.


Local Insights

Through your network of connections, you’ve probably got plenty of local guides and vendors that you can contact in destinations around the world. These locals will offer a unique insight into a place outside of the usual tourist haunts.

Speak to these contacts and see if you can get some of their recommendations and use them for ‘loved by locals’ content. These could be restaurants, parks, or even hidden beaches.

These local insights are a great way to set your travel agency apart and create unique content for your agency.


Travel Advice

If the last few years have taught us anything, it’s that the nature of travel is constantly changing. When these changes occur, it’s your time to shine.

Sharing advice on the latest travel trends and changes can establish a reputation of trust, which will cause people to look to you for advice – and their travel needs!

This is part of the appeal of a travel agency that you can sell through your content. Your knowledge and skills mean that you can handle the roadblocks and stress that people would otherwise need to handle on their own.


Competitions and Giveaways

Everyone loves freebies, don’t they? Not only can they be helpful to generate traffic to your channels and bring in business, but they are also a great source of content.

Be it promoting the competition, sharing the winners, or teasing the prizes, there are plenty of things that you can use for content.

Make sure that if you run a competition the rules are clear and that you deliver the prize that was promised. Failing to do this can harm the trust that people have in your agency.



Trivia is another great source of content that allows you to have a little fun on your social media channels or even in your email marketing campaigns.

You can do general questions that relate back to travel somehow, or you can do destination quizzes – whatever you like! A bit of fun is a great way to get people engaged with your brand.


Client Stories

User-generated content is a goldmine for any business, including travel agencies. Showing people having the time of their lives on one of your trips is a great way to promote your services.

Make sure to have a branded hashtag that people can use. We also recommend asking your travellers to tag you in any of their posts so that you can share them on your channels.


Product Reviews

New travel products are hitting the market every day – the problem is that it’s hard to know which ones are actually worth spending money on. This is where you can help.

Using your industry knowledge, why not help your customers by reviewing the very latest travel products for them!


Vendor Profiles

Your agency will have a lot of contacts for various vendors around the world. These could be tour operators, insurance companies, car hire services, local hotels and much more.

Profiling these vendors can help to promote your services, entice new customers, and serve as a great source of content.


Final Thoughts

When it comes to promoting your travel agency, it pays to get creative with your content. Make that everything that you share is on brand and don’t forget the number one rule; consistency.

Be consistent with the amount that you share to maintain a regular stream of content, rather than working with peaks and troughs. If you don’t have the time or inclination, Muffin Marketing can help with affordable content marketing.