Very few marketing strategies help you enhance your online presence as significantly as influence marketing does.
Think I’m exaggerating?
Not at all, this is something more brands are gradually coming to realize and thus, the influencer marketing industry is expected to grow at about 32.4% CAGR till 2024.
Sounds impressive, right?
However, it’s essential to know how to leverage influencer marketing to promote your brand. For this, you need to get your Instagram influencer marketing strategy right.
That’s because Instagram is one of the most popular platforms for influencer marketing. In fact, 65% of consumers disclosed that they use it to keep up with their favorite influencers.
Without having a robust strategy in place, you may not be able to channelize your Instagram influencer marketing campaigns effectively. This can also make it difficult for you to achieve your goals or measure your campaign ROI.
But, what exactly can Instagram influencer marketing do for you?
It can not only help boost your brand awareness but also help you generate a considerable amount of user engagement. If done right, it can also help you increase sales.
So, let’s take a look at how you can leverage the platform to get the best results possible.
What Are the Best Instagram Influencer Marketing Tips?
Marketing your brand, products, and services involves strategic planning and execution.
If you want to excel at Instagram influencer marketing this year, you should follow the three guidelines mentioned below:
Focus on Quality Content, not Quantity
Instagram influencer marketing is generating significant results for many brands online. However, you need to focus on the quality of your posts instead of worrying about the number of posts you publish every day.
Partnering with influencers who publish multiple poor-quality posts will not give you enough engagement. Associating your brand’s name with such influencers might also affect your reputation.
That’s why it’s crucial that you evaluate an influencer’s profile based on the quality of content they create.
Even a single engaging, high-quality sponsored post by the right influencer can boost your brand’s reach and engagement. In fact, good quality content can help you gain more social media followers for your brand.
Leverage Instagram Stories
Why is it important to leverage Instagram Stories?
Nearly 500 million people watch Stories every day and this can be a huge audience for your brand.
That’s why Stories have gained a lot of popularity among marketers. Likewise, influencers also use this content format to engage with their audiences in real time.
Since they are already on the rise, you just need to ask influencers to come up with Stories that your target audience can relate to. This will help increase your online presence.
Partner with Promising Micro-Influencers
Micro-influencers aren’t as popular as celebrities. They only have about 10K-100K followers but their small fan bases give them an advantage over their celebrity counterparts. That’s because they have stronger connections with their followers and they can generate more engagement for your brand. In fact, they can give higher conversion rates when you partner with them for your influencer marketing campaigns.
Additionally, micro-influencers are great for small businesses as they don’t charge as much as celebrities and macro-influencers do. Some of them might even work in exchange for freebies.
You can learn more about Instagram influencer marketing through this infographic by Fourstarzz Media.