Do you want to get placements on music blogs for clients and increase the amount of interest their music gets?
These tips will help you create the right blogs and get those placements.
Think about your audience
Prior to beginning, take the time to think about the audience you wish to reach. If your posts are going on a youth music blog, you are likely hoping to reach adult readers who work with kids and teens in musical endeavours. What sorts of things will they want to learn? Is a great deal of explanation needed?
Acronyms in any blog post should ideally be spelled fully in their initial appearance, to ensure that those unfamiliar with them will be able to glean useful information. Once the acronym has been explained once, subsequent mentions in the same post can be abbreviated for convenience.
Select the right titles
Blog titles play a key role and should, therefore, be chosen with care. The title represents a golden opportunity to attract the reader’s attention. Clarity really is king when it comes to titles.
Try to put yourself in the shoes of someone who is searching online for blogs such as the one on which you are posting. What search terms would you use? Once you think of some, try to incorporate them into your blog post’s title.
Choose relevant photos
Be certain your chosen images are those for which you have full permission to use. If a photographer has requested credit, this information can be placed in italicized format at the start or the finish of the post.
Should you take an image from a location on the Internet, you may run into copyright challenges. If a usable image is not available, you may want to seek photos that fall into the Creative Commons licensing category.
Be sure to include a photo description in the blog’s alternate text space. Search engines, screen readers and the like will utilize this text, and it will also appear when the image itself fails to load.
Uses bolded text and headings
Folks are prone to skimming when reading online postings, and lengthy or unbroken chunks of text can turn them off. Try to make posts more appealing to the eye by using bold fonts and headings dispersed throughout the content.
Search engines are highly likely to spot bolded text and multiple headings, so these ought to be truly valuable to readers and should provide accurate descriptions of the information that comes afterward.
Develop valuable links
Blog posts are made more useful when links are present. If you want to write about something that is national in scope, try to add official links related to it so that readers are not forced to go searching on their own for the information. If you want more thips then read about how the pros advise you to to perform music blog submission.
When a web address itself is placed into a blog’s text, it can be transformed into a link that can be clicked directly. Authors may also wish to use hyperlinking, which permits specific words in the text to be connected to the relevant URL.
Adding hyperlinks to a blog post requires you to:
- Highlight and copy the desired URL
- Type the actual text to be hyperlinked
- Highlight this line of text with the mouse
- Click the “link” button to pull up the pop-up box
- Paste the targeted link into the “URL” box
- Hit “OK”
Authors can specify whether the link opens in an entirely new window or sends the reader directly to the connected site. The first option is usually best, because the alternative takes readers away from the blog post you have spent so much time creating.
Once the pop-up is opened and the link added, hit the tab labeled “target.” Then, it is possible to select new or same window options. Then, simply hit OK to end the process.
As is true of each tip provided in this article, links are great for getting your blog to show up on search engines. The higher the number of sites linked to the blog, the better the search engines will believe your blog actually is. Therefore, after you create a stellar blog posting, make sure you do the work needed to get it seen. Create links from your own site, your targeted marketing communications and your social media accounts.
Use bullets and links
Again, it is much easier for audiences to read posts that are not huge walls of text. Numbered lists as well as bullet points serve to eliminate unwieldy text and provide information in easily-digestible pieces.
Add tags to point the way
Perhaps you have seen blue text at the bottom of blog posts and wondered what it is about. The truth is that these words are tags selected by the blog post author as a means to describe precisely what the post covers. Clicking these tags will send the reader to other relevant posts on the topic. Having tags present in a post will assist with search engine rankings as well.
There are two main opportunities to integrate tags into blogs. First is when the blog topic is chosen, and this is a necessary step. It may be that you have trouble coming up with an accurate descriptor. It just takes some creative thought to hit upon a solid option.
The second opportunity is presented by the “free tags” area on the page. This is not a requirement, but it does assist readers as they browse through the site’s pages. Include tags one by one, hitting “add” following each addition. In the event another user has added the exact tag you have chosen, it will populate automatically in the box.
Spark further discussion
The online community represented by the Youth Music Network is strong indeed, and the membership is always provided an opportunity to voice opinions about each and every blog post.
As such, it is always a good idea to conclude a posting with an open-ended question that cordially invites readers to add their own thoughts on the topic at hand. The end result is a value-added proposition for readers that also boosts the author’s visibility, making it a win-win!