The year is 2018 and social media is ubiquitous.

Regardless of where you are—be it the mountaintops of Peru or the bustling city streets of Bangladesh—social media is only ever a click away.

On your morning commute, throughout your workday, and during your evenings at home, chances are you check your profiles at least once.

Since the beginning of the digital age, social media has steadily grown in popularity, and so too have the numerous benefits it offers those who know how to use it to their advantage.

By 2021, the number of worldwide monthly social media users is expected to reach an astounding 3.02 billion—well over 1/3 of the world’s total population.

It’s clear that social media is here to stay, and therefore it should be wholeheartedly embraced by your business.


Why use social media tools?

Social media tools help ensure you’re making the most out of your social profiles.

Whether scheduling posts, evaluating analytics or targeting demographics with a custom ad, social media tools help guarantee an optimized digital presence.

See also: How to speed up your social media scheduling

Social media tools can help busy businesses stay on top of their online profiles with ease, and streamline their online activities for maximum efficiency and ROI. What’s not to love?


What are some names of social media tools?

There is likely a social media tool for every concern or goal you have.

Some of the best social media tools include Hootsuite, HubSpot, Buffer, and Design Wizard.

HootSuite allows users to access multiple social media profiles from one easy-to-use dashboard.

HubSpot helps businesses execute the most successful inbound marketing campaigns to attract visitors, convert leads, and close customers.

Design Wizard helps businesses maintain a professional presence at all times, by allowing them to create high-quality graphics in a matter of minutes.

Other popular social media tools include Bitly, Facebook Live, and Google Analytics.

This is just a small (but stellar) sampling of the social media tools that are ready and waiting to be used by your business, for real, tangible results.


Which social media tools are right for me?

There are a plethora of social media tools out there, and the ones you choose to implement will depend on a variety of factors—namely, your social media objectives.

The best way to find the correct fit for your business is to simply do your homework—research the tools that are on offer, get a feel for the interface, and see if it aligns with what you need and want.

See also: How to create an engaging social media strategy

These tools should work for you—meaning, they are designed to make your life easier and your hard work more fruitful, so make sure to choose tools you like and that you don’t find too difficult to manage.

Keep in mind that sometimes, simple is best.


Where do I get started?

First thing’s first: find out about some of the best social media tools on offer.

For more information on top social media tools make sure to check out the following infographic “20 hottest social media marketing tools in 2018″ below.

This infographic gives you an insight into some of the best social media tools.