SMALL BUSINESS
MARKETING BLOGActionable advice for small businesses on content marketing, SEO, social media, and more.
Your marketing strategy needs to change this summer
It may feel like we’ve just waved goodbye to Christmas, but summer is just around the corner. The season officially begins on June 21 and brings with it lighter nights, better weather and the holiday season. For small business owners, the summer months typically go...
Customer loyalty and digital marketing
Today, small businesses are struggling. Struggling to get their voices heard above the noise of multinational competitors. Struggling to catch up and adopt the marketing techniques that have been mastered by digital-savvy agencies and companies. And some are...
5 of the best websites offering free digital resources
Marketing your business online can be an expensive affair. On top of paying for social media marketing, search engine optimisation and content, you could also be tasked with graphic design, web design and photography - and those things can take a huge chunk out of...
How can I increase engagement levels on my blog?
Blogging is one of the very best ways to build your brand. Not only does it allow you to create a hub where you can share valuable information with your customers and readers, but it positions you as an expert in your industry and allows you to publish fresh content...
5 quick fixes to improve your website’s SEO
Search engine optimisation (SEO) can be complicated. So complicated, in fact, that analysts predicted that the industry was worth an eye-watering $65 billion a year. And, as the internet becomes ever competitive, companies are spending more than ever on improving...
The best way to market your small business? Just do it
The internet is littered with bloggers and experts, all claiming to have cracked the small business digital marketing code. In fact, we've even published our own digital marketing cheat sheet that claims to offer everything you need to know about how to market your...
The ultimate digital marketing cheat sheet
At Muffin Marketing, we know that entering the digital sphere and promoting your brand can be daunting; especially when you don't have any prior experience. With our digital marketing cheat sheet, we've made it easy for you to get online, connect with potential...
5 unique backlinks ideas for small businesses
There are hundreds of ways to boost your chances of ranking on the first page of Google for your search term, and one of them is to build backlinks. Whether you’re a complete beginner or you already know a few things about search engine optimisation (SEO), read on to...
Twitter post ideas: 10 things to tweet about
If you’ve followed any digital marketing blog, you’ll already understand the importance of social media. Although it’s not essential to do so, we recommend tweeting at least once a day, and also engaging with your followers whenever they reach out to you. But coming...
Full list of UK Twitter Hours in 2018
One of the best ways for small business owners to boost their brands and network with like-minded individuals is to use Twitter Hours. We’ve put together an exhaustive and up-to-the-minute list of UK Twitter Hours to try out as part of your social media marketing....
9 WordPress plugins every small business needs to use
If you are running a local business website on WordPress, then the chances are that you already know about the vast array of WordPress plugins and options for customisation. Such flexibility has made WordPress the world’s most popular content management system – not...
5 ways local businesses can boost organic Facebook likes
If your small business is on social media, then you’ll know exactly how difficult it can be to grow your audience. Of course, your friends, family, colleagues and customers will be happy to drop you some Facebook likes in support of your move to the internet, but the...
8 benefits of outsourcing your social media management
The benefits of social media for small and medium-sized businesses are endless, not least for increasing brand exposure, generating new business leads and improving customer-business relation. However, if you run a small business single-handedly, or you’re part of a...