SMALL BUSINESS
MARKETING BLOGActionable advice for small businesses on content marketing, SEO, social media, and more.
A Beginner’s Guide to Understanding Databases
A database is defined as a way to organize data in a particular format. There are many applications that can be used for databases. Any program or service that stores and/or retrieves information can be included in a database. If you are just beginning using...
Learn 8 Tips For Implementing Dynamics NAV
If you implement Microsoft Dynamics NAV, it can mean change all across your business, and it will all be positive. We've handled the implementation of Microsoft Dynamics NAV for many different companies, each with their own circumstances, so we've pulled from our...
17 Green Tips for Small Businesses
Small businesses are the proud employers of more than 52 percent of working Americans, and this is according to the Small Business Administration, and also comparable to the percentages of other developed countries in the world. It also follows that they are...
Famous Toll Free Numbers from Commercials
If you’ve ever watched television or listened to the radio, you’ll know that advertisers love to use toll-free numbers to imprint your memory, in hopes it will lead to you patronizing their business. These toll-free numbers are typically linked to what the business is...
Telephone Etiquette Tips for Customer Service Professionals
In this article, we’ll take a look at a number of telephone etiquette tips that customer service professionals should keep in mind to ensure quality customer service. Match Cultural Norms Depending on how customers are reaching you (i.e. business calls via toll...
10 tips for taking your Twitter to the next level
Twitter is one of the most powerful marketing tools for small business owners, with millions of potential customers at your fingertips. Unlike Facebook and Instagram, Twitter is all about the here and the now, with users encouraged to post as many times as they’d...
Essential Tips to Prepare your Marketing Business for Brexit
Brexit is going to impact on UK businesses in a number of ways and these tips will help you to prepare your marketing business for Brexit Determine How You Will Manage Customs Clearance Assess the customs and trade requirements that you will need to meet - in terms of...
The History of Ecommerce
Of all activities online, shopping is one of the most popular. That’s because it removes the complexities of the activity, allowing you to shop anywhere at any time. The history of buying and selling online, also known as ecommerce dates back 1991 when the internet...
How to find the right SEO firm to help your business
Choosing the right search engine optimization company to help you with your business may seem challenging. The only way to know for sure if a company is going to be able to produce great results for you is to look at the results the company has managed to achieve for...
How to curate relevant content for your social media posts
Knowing what to post on social media day in, day out can be tough. We’ve talked at length about automating your social media and speeding up your social media scheduling to save time, but those techniques rely on you having great content ready to go. If you don't,...
Should you write guest posts or create content for your website?
As a small business owner, you’ll no doubt be aware of the benefits of content marketing and may even have taken part in some guest blogging in order to boost your website’s authority. But if you’re a one-man band or you don’t have money to pay for someone to write...
Basic things every software developer should know
Are you looking forward to starting your career as a software developer? It is one of the most challenging careers but can reward you with amazing experiences in the long run. Therefore, it is worth to become a software developer and start working for one of the...
How to save time and money running a digital agency
In today’s competitive landscape, where entrepreneurs are more switched on than ever, running a digital agency can be tough. Not only do you have to educate and persuade potential clients to part with their cash, but you have to be competitively priced and deliver...
5 WordPress plugins that will improve your blog
WordPress is one of the most popular content management systems in the world. It’s estimated that WordPress holds around a 60% market share, with rivals Joomla, Drupal, Shopify and Squarespace following behind. Simply put, WordPress is the Google of CMSs. If you run a...
Don’t accept guest post requests from these people
Guest blogging is a great way to build links to your website, boost your authority within your niche and help you to find new customers; but what about accepting guest posts on your site? We’ve talked about the benefits of accepting guest bloggers on your website,...
How to use data science to guide your marketing efforts
Today, the sheer volume of customer data that is available to businesses is staggering. Not only are companies able to access data about their own customers but they can also use information found in public records, on social media sites, and through other sources to...
What to think about when marketing your business in Australia
As a small or medium-sized business owner, you’ll no doubt want to find new ways to grow your profit margins and expand into new territories. Australia is one of the world’s most exciting markets, as wealth per adult is the second highest in the world. If you want to...
How to unfollow people in bulk on Twitter
As a small business owner looking to grow your Twitter account, you might have tried following users in bulk in hopes that they’d follow you back, or check out your account and visit your site. It’s a tried and tested technique that works, but only for a percentage of...
How to promote your products and services to German 🇩🇪 customers
For UK businesses, Germany is a popular trading option. With a GDP of more than €3 trillion, Germany is the largest economy in the European Union and the fourth strongest in the world. What’s more, an incredible 99% of businesses within the country are SMEs, with...
5 ways to grow your follower count on Twitter
We all want more followers on Twitter. As a business owner, the more followers you have, the more successful your business will appear to the outside world, and the more people will see your marketing messages. Having a large, engaged audience can transform your...
How to promote your products and services in other countries
Finding new ways to grow your business and compete with multinational companies can be hard work. While the internet has opened up a whole host of opportunities for small businesses, it’s also made the world more competitive and encouraged innovation from more...
5 ways marketers can broaden their knowledge
Whether you’ve been working in marketing for twenty years or you’re fresh out of college and just in your first paid position, you’ll likely feel like your job has become stale after a while. The chances are that you have a bunch of clients and you’re carrying out the...
How to hire the perfect marketing professional
It's important for a leader to commit to choosing the right fit for candidates as they work to design the correct team. Let's look at five specific methods to use to accomplish this goal: Make strategic hires Highly qualified marketing candidates are extremely...
How to write cost-effective link building content
If you’re working on a search engine optimization (SEO) campaign for your business, then you will likely want to build links back to your website. There are lots of ways to build links, but one of the most effective is through high-quality content placements on...
Why startups need to invest in a link building strategy
Starting your own business can be one of the most rewarding things you do in life. Gone will be the days of commuting to the office in the morning rush hour, and working for a boss that does not appreciate the time you put into the job. Instead, you’ll be able to...
B2B Marketing: How to promote your services to other businesses
Selling your services to customers is one of the most obvious business avenues to go down, but marketing your services to other businesses could prove a more lucrative option. Not only can you capitalise on their huge annual budgets and enjoy repeat bulk orders, but...
Must-have features for an automated business system
The automated business system is the new kid on the block. For startups that want fast movement, easy launch, maximum profits, cost-cutting, and high business efficiency, cloud-based or desktop automated systems will do a great job. For startups, their needs will...
How to use Snapchat to target ‘back to school’ students
With the summer holidays now in full swing, the chances are that you’re planning your back to school season, and coming up with new ways to target your millennial and Gen Z audience. While Instagram is now the Queen B of social media thanks to its Instagram Stories...
Move over millennials: Generation Z’s impact on content marketing
People don’t have to research for long to come across articles that explain how the millennial generation disrupted content marketing. It wasn’t sufficient to use content marketing techniques that worked for older generations. Millennials have distinctive values,...
5 reasons why you should consider Robotic Process Automation for your business
Running a business on your own can be hard work, especially if you’re in the early days and you’re experiencing growth. Of course, growing businesses should always be looking to hire to fill a skills gap, but another way that you can send your business to the next...





























