SMALL BUSINESS
MARKETING BLOGActionable advice for small businesses on content marketing, SEO, social media, and more.
The top three AdWords scripts for smarter bidding
The hottest topics regarding Adwords and PPC is smart bidding. Google is always pushing people towards its machine learning algorithm. In fact, Google is doing it more these days. It seems that people are still on the fence about implementing full smart bidding....
5 secrets to creating content Google will love
Today, we've got a great guest post from Jessica Lambert, who's Blogger in Chief at Webology. Are you looking to take your content to the next level? You probably already know this, but Google isn’t looking for just any content. It wants something very specific and...
5 ways to save money when launching a website for your business
If you’re about to launch your own business, one of the first things that you should do is create a website. Even if you’re not planning on selling your products and services online, having a digital presence is essential if you want to compete and engage an audience....
Using second-tier link building to increase your website’s SEO
As a small or medium-sized business owner, you’ll no doubt always be looking for new ways to improve your website’s SEO and increase your ranks for competitive terms on search engines. Link building is one of the best ways to boost your SEO and get more out of your...
4 common SEO mistakes that you should avoid
Optimising your website for search engines has never been easy, but there are some common mistakes that you should avoid if you want to rank well for competitive terms in your niche. Whether you’ve been running an SEO campaign on your own and have picked up bad...
How to make keyword research work for you
Keyword research is one of the hottest topics in the content marketing world. It is one of those matters that never go out of style as wise content marketers understand that using the right words in the content they create will give them an advantage over their...
Overlooked marketing ideas you probably won’t have considered trying 💻
As a small business owner trying to promote your products and services online, the chances are that you’ve read hundreds of articles and watched countless videos on how best to find new customers. The truth is that every business requires something a little different,...
How agencies can outsource client work without damaging their reputation
Running a marketing agency can be hard work. We'd know! 😂 Clients can come and go, and it’s hard to know from month to month exactly how many “man hours” will be required. Because of this, some people choose to outsource part of their clients' marketing campaigns to...
How to make your digital business more environmentally-friendly 🍃
The environment is a hot topic right now. With plastic waste in the news almost every day of the week, new laws on diesel cars and the eye-opening Blue Planet II breaking records around the world, entrepreneurs have never been more conscious about their impact on the...
10 content marketing ideas for financial services businesses 💰
Money, money, money. If you work in the financial services industry, whether in accountancy, banking, insurance, consumer finance, investments, stocks or a credit union, then you’ll know just how competitive the market can be. Financial services account for 7% of the...
Interior signage tips for any office or professional space
Getting your business situated in a new office space means dealing with an endless stream of important details that need to be addressed. When you already have so much on your plate, you may find it difficult to set aside time to think about the interior signage for...
How to create powerful dynamic Facebook advertisements
Anyone can pay to put a dynamic advertisement on Facebook. However, if you want those advertisements to truly get attention from the people who will see them while browsing through their Facebook news feed, you will need to follow a few effective tips to create...
How to make a splash 💦 with zero marketing budget
Whether you run a small business or you’re just starting out, finding a budget for a marketing campaign is often an impossible task. Luckily, there are lots of ways that you can spread the word about your products and services and get more people to buy from you...
Content marketing ideas for travel ✈️ and tourism 🏖 businesses
Travel and tourism is big business. In the United Kingdom, we Brits spend an eye-watering two months’ salary on a summer holiday, with the average getaway costing £860 per person. But as families begin to feel the punch and grow tired of waiting around in airports and...
Why your startup business should use content marketing and social media
Content marketing and social media have grown a lot of traction in recent years and for good reason. Consumers now prefer this type of marketing than direct advertising. According to this study, content marketing and social media generates over three times as many...
Content marketing ideas for 🏘 home improvement businesses
Whether you’re a painter, a decorator, an interior designer or a builder, you’ll know that working in the home improvement trade is big business. In the UK alone, consumers spend more than £14 billion every year on making their properties feel like homes, and figures...
The best social media tools for small businesss owners
The year is 2018 and social media is ubiquitous. Regardless of where you are—be it the mountaintops of Peru or the bustling city streets of Bangladesh—social media is only ever a click away. On your morning commute, throughout your workday, and during your evenings at...
Why SEO is a worthwhile ⌚ investment for small businesses
At Muffin Marketing, we’re often asked about our SEO for small businesses packages, and whether investing in SEO is worth it. The truth is that every business is different, and some will get by just fine online without spending time ranking on search engines, but in...
How to craft winning blog posts about music 🎧
Do you want to get placements on music blogs for clients and increase the amount of interest their music gets? These tips will help you create the right blogs and get those placements. Think about your audience Prior to beginning, take the time to think about...
All you need to know about VAT inspections for ecommerce businesses
Does your e-commerce business have a VAT inspection on the horizon? If you do here is a guide on how to prepare. Discover the reason for their visit Unless it is immediately apparent, it is recommended that you attempt to find the reason for the visit. The...
Here’s what niche marketing should look and feel like
The dream for your business is that you’d have a huge army of devoted followers, spread across the world. But the problem is that we can’t all have 100 million Instagram followers at the click of our fingers. In fact, I don’t think we all need to. For a small...
How to humanise your brand and make it more likeable 👍
In today’s digital-first times, standing out from a million and one competitors can be tough. Even if your business offers better service or cheaper products, there’s always going to be a rival just around the corner willing to undercut you or add something to their...
10 valuable tips for interim managers
Get into the brace position and listen up. On a serious note, there is no initiation for you and it is up to you to do accelerated learning. Be your own judge and don’t assume that the most important social tool for credibility and information is your boss - those in...
Why micro influencers are so important in digital marketing
The battle for success in the fields of online and social media marketing is growing every day. While there’s a high priority on reaching the right markets for your product, it’s also getting harder to appear unique and genuine. With more than 700 million people...
7 of the best ways to optimise your site and improve your contemporary SEO 💫
SEO is a fast-changing landscape and being able to navigate the minefield is a must. The best way to do this is to keep up to date with the latest news and views and these tips are going to help you in this regard. These are tips for now and for the long term. ...
How to revive an abandoned social media channel 💀
Social media is no longer a ‘nice to have’ for small businesses; without a presence on the big four networks, your business will fall behind competitors, and customers may look elsewhere. Not only are Twitter, Facebook, Instagram and LinkedIn useful for keeping your...
How to work smarter 🧠, not harder, on a digital marketing campaign
As the world of marketing is expanding rapidly with the continuous growth of the internet, digital marketers are becoming ever more stressed, and it’s not unjustified. It can be very stressful trying to keep up with the ever-changing rules and trends in any industry...
How to combine your content and video 📹 marketing strategies
There’s no denying that video marketing is incredibly effective. Businesses are experimenting with video as part of their social and content strategies and enjoying a whole host of benefits. With so much research suggesting that video is the future of marketing, what...
Market your pet business 🐶 online with these digital marketing techniques
Pets are big business. The UK is home to more than 8.5 million dogs and 7.5 million cats, with British pet owners spending an incredible £18 billion on their furry friends every year. Whether you’re launching a business that offers care, grooming, walking, food, or...
How to automate 🤖 your Facebook Page to save time and increase engagement
Managing multiple social media accounts for your brand can be hard work and time-consuming, especially if you’re a small business owner doing it all on your own. And although social scheduling tools have made it easier to post more content on more platforms, it still...