SMALL BUSINESS
MARKETING BLOGActionable advice for small businesses on content marketing, SEO, social media, and more.
How to use online marketing wisely to elevate your drop shipping business
Building an online presence has become an essential factor in every marketing strategy for any drop shipping business looking to turn a profit in this millennium. Let’s take a look at some of the reasons for that. Many individuals like to shop on the internet to...
10 influencer marketing strategies you should follow
It’s getting increasingly difficult for brands to captivate their target audiences with otherwise tried and tested means. Consumers these days are deaf to commercials and blind to advertisements. In light of this, marketers are shifting their focus to influencer...
5 consumer email habits to shape your marketing strategy
Knowing your audience is a factor to be considered whenever you come up with an email marketing automation strategy. Researching and understanding how your market moves is a core activity you have to master, regardless of the industry or type of business you have....
How to deal with negative 😡 customer reviews online and make a positive impact
There are lots of benefits to running a small business online, but one of its biggest drawbacks is that potential customers cannot put a “name to a face”. There are lots of ways that you can build trust and credibility on your website, and one of them is to allow...
The ultimate list of bloggers to give you content inspiration
As a small business owner or full-time blogger, you’ll know it can be tough to come up with new ideas for blog posts. It’s even more challenging if you’ve been blogging for a while and covered virtually every topic in your niche. The truth is that there’s a whole...
10 benefits of using video on your business website
If you are interested in driving more traffic to your website and improving your search engine results, you may want to consider the idea of producing a high-quality corporate film. Video content marketing has become a very powerful force in the marketing industry....
Traditional marketing techniques that are just as effective 📊 as digital marketing
The rise of social media, search engines and cheap web design has transformed the way small business owners and startups promote their products and services. Now, it’s entirely possible to set up and launch a business in less than 24 hours and bring in customers...
How to promote your business and increase brand awareness with user-generated 👩 content
Startups and small businesses have limited marketing budgets, and so it’s not always possible to splash out on social media marketing campaigns to reach new customers. If you are looking for a simple way to speak to your audience and encourage people to check out your...
How to get started with influencer marketing for your small business
This week, we've got a guest post from Francis Mansueto, who talks about the benefits and power of influencer marketing for small business owners - and offers some valuable tips and advice for those wanting to get started. Small businesses need all the help they can...
Why should you accept guest bloggers on your website? 🤔 We’ve rounded up the benefits
At Muffin Marketing, we’re always talking about the benefits of guest blogging. By perfecting your guest post pitches and writing truly great content, you can use guest blogging to increase your domain authority, put your brand in front of a new audience and meet new...
How to get more bloggers and webmasters to say yes 👍 to your guest post pitch
No matter what Matt Cutts says, guest blogging remains one of the most popular ways for business owners to promote their businesses and gain backlinks in the process. But with bloggers becoming increasingly savvy, it’s getting harder for them to say “yes” – that is...
Why content marketing should be part of your customer service ☎️ strategy
Delivering exceptional customer service is essential if you want your business to stand out from the crowd and increase loyalty. In recent years, the way in which businesses deliver customer service has changed significantly, with a shift from over-the-phone...
How to create a super engaging 👀 social media strategy to boost conversions
Social media channels like Twitter, Instagram Facebook are great for posting updates on your business, keeping followers in the loop on the latest industry trends, and reaching out to new people. Data shows that Facebook influences an incredible 52% of consumers...
Why you should consider outsourcing your SEO to a marketing agency
As a small business owner with limited time, marketing knowledge and budget, it’s easy to question whether SEO is a marketing technique you should be investing in. Of course, social media and pay-per-click offer more immediate results, but it’s SEO that will give you...
The biggest benefits of content marketing for small businesses
This 'benefits of content marketing' article and infographic was first published in April 2017 and was refreshed in February 2018 with more information and context. Whether you run a local corner shop or you’re head of a multinational firm, there’s no denying that...
Here’s what we learned from growing to 20,000 Twitter followers in less than a year
Despite launching less than a year ago, Muffin Marketing hit the 20,000 Twitter follower milestone last week. We didn’t do anything out of the ordinary, buy followers or pay for advertising, and we certainly didn’t go viral: we just posted content that we thought our...
What do emerging SEO trends mean for content marketing?
This week, we've got a great guest post from Andrew McLoughlin at Colibri Digital Marketing about new SEO trends and research, and what it could mean for content marketing and the way that we promote our small businesses online. We’re only a month into 2018, but we’re...
What to ask a web designer before signing up for a plan
Whether you’re a one-man-band or a multinational company, there’s no doubting that a new website is a big investment. The chances are that you’ll spend hundreds or even thousands of pounds on a new-look site, so if you work with the wrong company, it could be costly....
9 real-life examples of great calls to action
You may have succeeded in building trust with your website, but is it driving enough conversions and sales? After all, that’s one of the main reasons you have a website, right? If you feel like there’s some room for improvement, you could probably do with reviewing...
What to consider before buying a domain name for your business
If you’ve been running a small business for a while but you’re yet to take it online, then the chances are that you don’t have a domain name for your company. If you want to properly market your business and send people to a hub that’s packed with information about...
How to speed up your social media scheduling
Keeping your Twitter, Facebook, Instagram and LinkedIn profiles up-to-date with fresh content is one of the best ways to boost brand awareness and increase your chances of being seen on social media, and so a great way to keep your accounts topped up is to schedule...
How small business owners can become better writers
If you’ve spent any time on our blog, you’ll know just how important content marketing can be for small businesses. Keeping your blog posts up to date with the latest news and features from your industry can set you apart from the competition and help you grow your...
Easy ways to improve your website’s local SEO
It’s not a secret that being successful online can make a huge difference to the number of customers coming through your door. This is even more important for small businesses that are looking for a better footfall but don’t have the immense marketing budget of bigger...
An introduction to email marketing for small businesses
At Muffin, we're always singing the praises of content marketing, social media and search engine optimisation - but there's another digital marketing technique that can be effective. If you run a small business and want to reach more people, follow our introduction to...
Save time when working on a content marketing strategy
Content marketing is tough. If you run a small business and you’re working on a blog, then it’s most likely the last thing on your mind for the majority of the working week. Then, when you finally find the time to start writing, you’ll be overwhelmed and produce a...
How to pick the right website platform for your business
This week, we've got a guest blog from Justin O’Riordon, who is the founder of Growfio, a website design and management company focused on helping small business owners boost sales and save time With so many different website platforms out there, it’s not easy...
An introduction to Facebook Pages for small businesses
With more than 2 billion users, Facebook is the world’s most popular social network. It’s great for catching up with old college friends, sharing funny videos and chatting with your loved ones through Messenger, but it can also be a valuable tool for promoting your...
5 proven ways to dramatically increase your organic traffic
This week, we've got a guest post from Jim Milan, the SEO Manager for Auto Accessories Garage, a fast-growing online retailer of automotive parts and accessories. If you run a small business, one of the many challenges you face is increasing the number of relevant...
An introduction to marketing your business through Facebook Groups
Facebook is the world’s most popular social network. With more than two billion users stopping by the site every month, there are literally millions of opportunities for your small business. However, finding success on the social network isn’t always easy, and growing...
Why Medium shouldn’t be the home of your company blog
When it comes to blogging, Medium has a lot going for it. 60 million people flock to the site every month to read ideas from some of the world’s most influential characters – and their favourite businesses, sharing their journey on success, marketing and growth. In...