SMALL BUSINESS
MARKETING BLOGActionable advice for small businesses on content marketing, SEO, social media, and more.
4 Errors That Can Doom Your Blogging Efforts
Blogs can be a fantastic outlet for all types of writers. Whether it is to increase traffic to a website, or just to have one's voice heard, it can be hard to become successful. There are some obstacles that could hinder your blogging efforts, but they are avoidable....
5 ways to take your video marketing to the next level
By the end of 2019, internet video traffic will account for 80% of all consumer Internet traffic, up from just 69% of Internet traffic in 2017. As smartphones, data packages, and 5G make it easier for us to stream content on the go, we’re waving goodbye to traditional...
Here’s How to Boost the Conversion Rate of Your E-commerce Website
Whether you are running a SaaS business, a web design company, a marketing agency or a fashion website, businesses of all kinds and sizes are solely dependent on web traffic conversions to generate revenue. Therefore, it is important to receive massive traffic from...
Social media marketing tips for 2019 and beyond
Arguably 2019 is going to be one of the most competitive we have seen for digital marketers. If you take a look at your 5 main competitors and there is a high chance that they are all using social media marketing as one of their main online marketing strategies. At...
5 reasons why your employee retention levels are low
When recruiting employees for your organization, there are lots of things that you must take into consideration. One of those is their lifetime value to your company - how long are they going to stick around, and are their contributions going to help you to increase...
5 career paths to consider if you want to work in marketing
The marketing industry is one of the fastest-growing and most lucrative industries in the world, with worldwide marketing spending topping an incredible $550 billion in 2017. As a graduate, or as a business professional with experience in a different niche, entering...
Businesses That Can Benefit From Telephone Answering Services
Almost all businesses can benefit from telephone answering services - here are some that can do so the most. Corporate Businesses Large corporations tend to have a well-staffed and dedicated reception that manages calls. But even the company with the largest,...
10 Tips For Effective Guest Blogging
Are you looking to guest post and are wondering how to do so effectively? These tips will help. Write About Things You Know What are you passionate about? Write about things you love and know. Do your best to provide your readers valuable information. Among the most...
5 digital marketing resolutions to make for your business in 2019
With 2019 now in full swing, the chances are that you’re busy in the office and have had little time to think about the bigger picture of your business. With all of the best will in the world, many entrepreneurs plan to sit down and review their marketing and...
4 ways to start an omnichannel marketing strategy for ecommerce
Omnichannel marketing is an excellent way to create a rapport between you and your customers. By creating a seamless, integrated customer experience, you’re ensuring that the message your customers receive will always be relevant, fostering customer loyalty. There are...
How to save money when working on an SEO campaign
As a small or medium-sized business owner, you’ll no doubt always be looking for ways to save money when promoting your products and services online. Indeed, you may even have worked on your digital marketing campaign single-handily, doing everything from writing...
5 Technologies Your Small Business Should Invest In This Year
As a small or medium-sized business owner, you’ll no doubt have invested in a computer, broadband connection, CCTV camera, and landline for your business, but that might be as far as it goes. But as the world becomes increasingly competitive, you cannot afford to sit...
5 ways to nail your social media advertising
As well as investing in social media management for your business - that is, paying for an expert to post content on your Twitter, Facebook, Instagram and LinkedIn pages to boost brand awareness and increase click-throughs to your website - you should also consider...
7 things to think about when investing in a new business website
Whether you’re a one-man band with a couple of clients or you’re a growing company that is expanding across the country, having a professionally-designed website for your business is essential in 2019. Indeed, your website should serve as the ‘front door’ of your...
Protecting Your Products And Intellectual Property (IP) Against Piracy
Protecting your products and intellectual property (IP) against piracy is something every business should place major emphasis on. Here’s why, and what you can do to protect your brand, business reputation and loss of revenue that piracy creates. How serious is...
How creative media helps customers absorb more information
When a potential customer or a client visits your website or reads any of your media the main objective is to help them understand and absorb as much information about what your business can do for them. One of the main challenges for creative media firms is being...
Step by step guide to marketing a vacation rental business
Marketing is the key to a successful vacation rental business. Once you have the perfect property you are ready for your first customer. In the service industry, customers are key, and any profits will be because of a large customer base. It isn’t easy to successfully...
Content marketing tips: How to write conversationally
When you are writing a conversational piece it is meant to be more laid back and relaxed than other forms of writing. You are simply writing what you might be saying in a conversation. Below are 5 tips to help you become a better conversational writer. Directly...
7 benefits of using affiliate marketing to promote your products
As a small or medium-sized business owner, the chances are that you’re always looking for new ways to promote your products and services and get more potential customers to check out your website. There are lots of ways you can do that - like social media, search...
Why translation is so important when marketing a business
Imagine an individual is searching for an online car rental service. He opens your brilliantly-built website having all the requirements he needs. He skims through the website but leaves without clicking anything. What do you think happened? The answer to this is not...
A Beginner’s Guide to Understanding Databases
A database is defined as a way to organize data in a particular format. There are many applications that can be used for databases. Any program or service that stores and/or retrieves information can be included in a database. If you are just beginning using...
Learn 8 Tips For Implementing Dynamics NAV
If you implement Microsoft Dynamics NAV, it can mean change all across your business, and it will all be positive. We've handled the implementation of Microsoft Dynamics NAV for many different companies, each with their own circumstances, so we've pulled from our...
17 Green Tips for Small Businesses
Small businesses are the proud employers of more than 52 percent of working Americans, and this is according to the Small Business Administration, and also comparable to the percentages of other developed countries in the world. It also follows that they are...
Famous Toll Free Numbers from Commercials
If you’ve ever watched television or listened to the radio, you’ll know that advertisers love to use toll-free numbers to imprint your memory, in hopes it will lead to you patronizing their business. These toll-free numbers are typically linked to what the business is...
Telephone Etiquette Tips for Customer Service Professionals
In this article, we’ll take a look at a number of telephone etiquette tips that customer service professionals should keep in mind to ensure quality customer service. Match Cultural Norms Depending on how customers are reaching you (i.e. business calls via toll...
10 tips for taking your Twitter to the next level
Twitter is one of the most powerful marketing tools for small business owners, with millions of potential customers at your fingertips. Unlike Facebook and Instagram, Twitter is all about the here and the now, with users encouraged to post as many times as they’d...
Essential Tips to Prepare your Marketing Business for Brexit
Brexit is going to impact on UK businesses in a number of ways and these tips will help you to prepare your marketing business for Brexit Determine How You Will Manage Customs Clearance Assess the customs and trade requirements that you will need to meet - in terms of...
The History of Ecommerce
Of all activities online, shopping is one of the most popular. That’s because it removes the complexities of the activity, allowing you to shop anywhere at any time. The history of buying and selling online, also known as ecommerce dates back 1991 when the internet...
How to find the right SEO firm to help your business
Choosing the right search engine optimization company to help you with your business may seem challenging. The only way to know for sure if a company is going to be able to produce great results for you is to look at the results the company has managed to achieve for...
How to curate relevant content for your social media posts
Knowing what to post on social media day in, day out can be tough. We’ve talked at length about automating your social media and speeding up your social media scheduling to save time, but those techniques rely on you having great content ready to go. If you don't,...





























