The state of Instagram influencer marketing

The state of Instagram influencer marketing

Very few marketing strategies help you enhance your online presence as significantly as influence marketing does. Think I’m exaggerating? Not at all, this is something more brands are gradually coming to realize and thus, the influencer marketing industry is expected...
5 Steps to Business Success

5 Steps to Business Success

Are you planning to start a new business? If so, you will likely have visions of the financial rewards and job satisfaction that can come along for the ride. “Can” being the operative word. This is because business is difficult. The benefits are there, that’s for...
How to handle a social media crisis

How to handle a social media crisis

Having a social media presence is pretty much mandatory for companies in this day and age. Social media can be your best marketing avenue and a wonderful way to raise brand awareness, as well as generate more conversions. However, social media also leaves you...
How will SEO change in 2020?

How will SEO change in 2020?

Every year, we hear about trends and changes in search engine optimisation, as well as the various ways in which those changes will be applied, so the year 2020 is no different in that respect. However, the question is, what will those changes be? Let’s find out as we...
6 simple ways to improve customer experience

6 simple ways to improve customer experience

You know how the old adage goes: “the customer is always right.” Perhaps a modern version should be slightly adjusted, to instead be “the customer is all that matters.” In this era of business, it is more important than ever to be completely customer-centric in your...
Is Your Digital Marketing Strategy Working?

Is Your Digital Marketing Strategy Working?

We always read about the importance of digital marketing for a business, but how do we know that it’s actually working? This is a crucial consideration since as a small business, your limited resources need to be properly channeled. On that note, today we are going to...