Marketing Blog

The Muffin Marketing small business marketing blog is jam-packed full of useful marketing advice, covering everything from content marketing and link building to search engine optimisation and social media. Check back every week for a new article, and feel free to suggest a topic!
How to use Snapchat to target ‘back to school’ students

How to use Snapchat to target ‘back to school’ students

With the summer holidays now in full swing, the chances are that you’re planning your back to school season, and coming up with new ways to target your millennial and Gen Z audience. While Instagram is now the Queen B of social media thanks to its Instagram Stories...

Using second-tier link building to increase your website’s SEO

Using second-tier link building to increase your website’s SEO

As a small or medium-sized business owner, you’ll no doubt always be looking for new ways to improve your website’s SEO and increase your ranks for competitive terms on search engines. Link building is one of the best ways to boost your SEO and get more out of your...

How to make your digital business more environmentally-friendly 🍃

How to make your digital business more environmentally-friendly 🍃

The environment is a hot topic right now. With plastic waste in the news almost every day of the week, new laws on diesel cars and the eye-opening Blue Planet II breaking records around the world, entrepreneurs have never been more conscious about their impact on the...

10 content marketing ideas for financial services businesses 💰

10 content marketing ideas for financial services businesses 💰

Money, money, money. If you work in the financial services industry, whether in accountancy, banking, insurance, consumer finance, investments, stocks or a credit union, then you’ll know just how competitive the market can be. Financial services account for 7% of the...

How to make a splash 💦 with zero marketing budget

How to make a splash 💦 with zero marketing budget

Whether you run a small business or you’re just starting out, finding a budget for a marketing campaign is often an impossible task. Luckily, there are lots of ways that you can spread the word about your products and services and get more people to buy from you...

Content marketing ideas for travel ✈️ and tourism 🏖 businesses

Content marketing ideas for travel ✈️ and tourism 🏖 businesses

Travel and tourism is big business. In the United Kingdom, we Brits spend an eye-watering two months’ salary on a summer holiday, with the average getaway costing £860 per person. But as families begin to feel the punch and grow tired of waiting around in airports and...

Content marketing ideas for 🏘 home improvement businesses

Content marketing ideas for 🏘 home improvement businesses

Whether you’re a painter, a decorator, an interior designer or a builder, you’ll know that working in the home improvement trade is big business. In the UK alone, consumers spend more than £14 billion every year on making their properties feel like homes, and figures...

Why SEO is a worthwhile ⌚ investment for small businesses

Why SEO is a worthwhile ⌚ investment for small businesses

At Muffin Marketing, we’re often asked about our SEO for small businesses packages, and whether investing in SEO is worth it. The truth is that every business is different, and some will get by just fine online without spending time ranking on search engines, but in...

How to humanise your brand and make it more likeable 👍

How to humanise your brand and make it more likeable 👍

In today’s digital-first times, standing out from a million and one competitors can be tough. Even if your business offers better service or cheaper products, there’s always going to be a rival just around the corner willing to undercut you or add something to their...

How to revive an abandoned social media channel 💀

How to revive an abandoned social media channel 💀

Social media is no longer a ‘nice to have’ for small businesses; without a presence on the big four networks, your business will fall behind competitors, and customers may look elsewhere. Not only are Twitter, Facebook, Instagram and LinkedIn useful for keeping your...

How to combine your content and video 📹 marketing strategies

How to combine your content and video 📹 marketing strategies

There’s no denying that video marketing is incredibly effective. Businesses are experimenting with video as part of their social and content strategies and enjoying a whole host of benefits. With so much research suggesting that video is the future of marketing, what...

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