Marketing Blog

The Muffin Marketing small business marketing blog is jam-packed full of useful marketing advice, covering everything from content marketing and link building to search engine optimisation and social media. Check back every week for a new article, and feel free to suggest a topic!
How to get started with influencer marketing for your small business

How to get started with influencer marketing for your small business

This week, we've got a guest post from Francis Mansueto, who talks about the benefits and power of influencer marketing for small business owners - and offers some valuable tips and advice for those wanting to get started. Small businesses need all the help they can...

Why you should consider outsourcing your SEO to a marketing agency

Why you should consider outsourcing your SEO to a marketing agency

As a small business owner with limited time, marketing knowledge and budget, it’s easy to question whether SEO is a marketing technique you should be investing in. Of course, social media and pay-per-click offer more immediate results, but it’s SEO that will give you...

The biggest benefits of content marketing for small businesses

The biggest benefits of content marketing for small businesses

This 'benefits of content marketing' article and infographic was first published in April 2017 and was refreshed in February 2018 with more information and context. Whether you run a local corner shop or you’re head of a multinational firm, there’s no denying that...

What do emerging SEO trends mean for content marketing?

What do emerging SEO trends mean for content marketing?

This week, we've got a great guest post from Andrew McLoughlin at Colibri Digital Marketing about new SEO trends and research, and what it could mean for content marketing and the way that we promote our small businesses online. We’re only a month into 2018, but we’re...

What to ask a web designer before signing up for a plan

What to ask a web designer before signing up for a plan

Whether you’re a one-man-band or a multinational company, there’s no doubting that a new website is a big investment. The chances are that you’ll spend hundreds or even thousands of pounds on a new-look site, so if you work with the wrong company, it could be costly....

9 real-life examples of great calls to action

9 real-life examples of great calls to action

You may have succeeded in building trust with your website, but is it driving enough conversions and sales? After all, that’s one of the main reasons you have a website, right? If you feel like there’s some room for improvement, you could probably do with reviewing...

What to consider before buying a domain name for your business

What to consider before buying a domain name for your business

If you’ve been running a small business for a while but you’re yet to take it online, then the chances are that you don’t have a domain name for your company. If you want to properly market your business and send people to a hub that’s packed with information about...

How to speed up your social media scheduling

How to speed up your social media scheduling

Keeping your Twitter, Facebook, Instagram and LinkedIn profiles up-to-date with fresh content is one of the best ways to boost brand awareness and increase your chances of being seen on social media, and so a great way to keep your accounts topped up is to schedule...

How small business owners can become better writers

How small business owners can become better writers

If you’ve spent any time on our blog, you’ll know just how important content marketing can be for small businesses. Keeping your blog posts up to date with the latest news and features from your industry can set you apart from the competition and help you grow your...

Easy ways to improve your website’s local SEO

Easy ways to improve your website’s local SEO

It’s not a secret that being successful online can make a huge difference to the number of customers coming through your door. This is even more important for small businesses that are looking for a better footfall but don’t have the immense marketing budget of bigger...

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